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Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs.
Programmatic advertising is now being used to sell adspace for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the adspace up for auction. Other benefits include: Scale.
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