2024 Ad Space Demand Side Platform 
illumin
JANUARY 12, 2024
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3%
MNTN
FEBRUARY 6, 2024
Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.
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Martech
JANUARY 3, 2024
I recently spoke with a professional colleague who worked in the ad space for years. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). which seems increasingly likely.
AdvertiseMint
JANUARY 24, 2024
Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs.
illumin
NOVEMBER 20, 2023
It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.
MNTN
AUGUST 30, 2024
Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.
MNTN
AUGUST 30, 2024
Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.
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