Martech

JUNE 13, 2024

Take our brief 2024 MarTech Replacement Survey Lack of transparency Walled gardens are often criticized for their lack of transparency. These platforms operate as black boxes, providing limited visibility into how ad algorithms work, how data is used and how ad performance is measured. Are you getting the most from your stack?

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

illumin

MAY 21, 2024

million USD in 2024. There are three podcast advertising categories : Standard advertising agreement: the brand pays the podcast host (or podcast network) for ad space in their show. The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic. Nowadays, podcasts are typically part of a podcast network.

Advertising 110

Advertising Affiliates Audience Ad Space 110

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV Overtakes Mobile on Video Impressions. UK Government Postpones HFSS Online Ad Ban Until 2024.

Impressions 52

Impressions Ad Tech Media Agency 52

MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

RTB allows you to bid on ad impressions as they become available in real time. Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. When asked about retail media’s return on ad spend (ROAS), 61% of buyers said that RMNs perform better than other channels. .”

Retail 59

Retail Media Brand Awareness Ad Space 59

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad spend pricing has increased throughout the last year, which has in reaction, increased overall spend. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. eMarketer, 12/24/2020, “How big the CTV ad fraud problem actually is”.

Advertising 52

Advertising Ad Space CPA Impressions 52

Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

NOVEMBER 10, 2023

On Wednesday, the company warned that inflation would push into 2024. Reach added that ad demand has been soft so far this year, while Facebook’s deprioritisation of news content has also knocked the publisher’s revenues. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

Digital Remedy

JULY 5, 2023

The industry built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.

Conversion 52

Conversion Ad Space Impressions Audience 52

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4b, and is forecast to more than double to $29.5b Can we measure incrementality?

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4 billion by 2024. . billion, and is forecast to more than double to $29.5

CPA 52

CPA Conversion Brand Awareness Ad Space 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. In fact, its ad supply is oversized.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday.

Media 52

Media Non-Profit Advertising Ad Tech 52

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. AI was also a top priority for Meta towards the end of 2023 and will continue to be so in 2024.

Advertising 104

Advertising Retail Impressions Ad Space 104

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

VideoWeek

JANUARY 13, 2023

The switch-up reflects the shift of ad dollars from traditional TV to streaming and digital, following in YouTube’s footsteps, which joined the upfronts fray last year. Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Ad Monsters

MAY 3, 2024

Total ad spend is predicted to reach up to $390 billion in 2024, of which publishers get to keep a large majority. With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed.

Audience 80

Audience Advertising Cookies Ad Space 80

Brid.tv

OCTOBER 1, 2024

What Is Programmatic Video Advertising As you know, programmatic advertising is the automated process of selling ad space (or buying it, if youre an advertiser), usually via a programmatic ad network. Needless to say, programmatic video advertising is a subcategory of programmatic focused on video ad formats.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. The impressive transaction volumes are also something that should speak directly to advertisers’ hearts. Merchants number. Top-performing GEOs.

Marketing 52

Marketing Impressions Audience Advertising 52

Adtelligent

APRIL 4, 2025

Advertisers and publishers must stay alert and invest in better fraud protection to avoid wasting ad budgets. What Is Ad Fraud? How Ad Fraud Works Ad fraud happens when bad actors manipulate the digital advertising system to generate fake impressions, clicks, or conversionsstealing ad budgets without delivering real engagement.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

illumin

JULY 5, 2024

Programmatic advertising is an automated system that facilitates the buying and selling of ad space through real-time auctions. Pfizer introduces its own generative AI to aid its advertising Pharmaceutical giant Pfizer introduced its own generative AI platform called “Charlie” in early 2024.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92