illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. How are clicks per impression counted?

Retail 52

Retail Media Advertising Viewability 52

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! In your inbox.

Advertising 124

Advertising Impressions Demand Side Platform Conversion 124

InMobi

OCTOBER 31, 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. We believe this recognition underscores our commitment to providing top-notch monetization and marketing technologies that help businesses fuel growth.

Advertising 40

Advertising Viewability Ad Space Mobile Ads 40

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. After that, when the same user visits the publisher site that sells ad space (e.g.,

Audience 52

Audience Cookies Ad Server Viewability 52

VideoWeek

NOVEMBER 10, 2023

On Wednesday, the company warned that inflation would push into 2024. Reach added that ad demand has been soft so far this year, while Facebook’s deprioritisation of news content has also knocked the publisher’s revenues. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Oko

JUNE 27, 2024

2024’s election is a huge boon for digital advertisers: and for many CTV publishers, it may be their first time diving in. Political ad spending in the U.S. is expected to land somewhere between $10 billion and $12 billion in 2024, shredding the previous record. Political ad spending in the U.S. During the last major U.S.

Advertising 52

Advertising Viewability Ad Space Media 52