Basis

DECEMBER 1, 2023

Meanwhile, finserv marketers must reconcile those increased customer expectations and growing competition with significant digital ad spend growth and strict advertising compliance regulations. Hungry for more 2024 trends? Register for our 2024 Trends webinar to learn everything digital marketers need to know for next year.

Marketing 52

Marketing Education Finance Machine Learning 52

AdExchanger

JANUARY 17, 2024

While that may sound exciting, it actually means 2024 will be a difficult – and expensive – time for marketing departments. ASICS, the shoe and apparel brand, is an early tester of new ad targeting and analytics methods. This is the year of testing and innovation in digital advertising.

Ad Targeting 109

Ad Targeting Advertising Marketing 109

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024.

Cookies 77

Cookies Ad Targeting Advertising Media 77

MNTN

MARCH 26, 2024

Roku Ads Manager, Explained The Roku Ads Manager is the platform’s built-in advertising interface. It is a self-service tool that simplifies the process of creating and managing your ad campaigns on the platform by offering user-friendly features for creating ads, targeting audiences, budgeting, and tracking performance.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Roku Ads Manager, Explained The Roku Ads Manager is the platform’s built-in advertising interface. It is a self-service tool that simplifies the process of creating and managing your ad campaigns on the platform by offering user-friendly features for creating ads, targeting audiences, budgeting, and tracking performance.

Advertising 52

Advertising Marketing Video Ads ROI 52

Single Grain

DECEMBER 8, 2023

Ad targeting: Take advantage of LinkedIn’s extensive targeting and customer profiling features to ensure your ads are seen by the right audience. If you’re ready to level up your B2B lead generation with LinkedIn Ads, Single Grain’s LinkedIn Ads experts can help!?

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

NOVEMBER 16, 2023

Hulu Ad Manager, Explained Hulu’s Ad Manager is a self-service tool that gives you total control over your ads. After creating an account, you can use it to set budgets, choose your ad targets, and pick your placements. Ad Manager makes creating campaigns easy and affordable.

Advertising 52

Advertising Marketing Audience Impressions 52

MNTN

NOVEMBER 16, 2023

Hulu Ad Manager, Explained Hulu’s Ad Manager is a self-service tool that gives you total control over your ads. After creating an account, you can use it to set budgets, choose your ad targets, and pick your placements. Ad Manager makes creating campaigns easy and affordable.

Advertising 52

Advertising Marketing Audience Impressions 52

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Digiday

JUNE 27, 2023

It’s a development that has obsessed the entire digital media industry for the last four years and has had some of the largest names in ad tech seeking alternatives for online ad targeting — the very lifeblood of their business.

Cookies 67

Cookies Ad Tech Ad Targeting Media 67

Adtelligent

DECEMBER 26, 2023

Since the information comes directly from the customers, it is easier to improve ad targeting and personalization simply due to the quality of the gathered information. Besides, Google Ads Data Manager makes it easier to manage your own data connections and use that data. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Ad Tech Daily

SEPTEMBER 13, 2024

Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.

Ad Tech 96

Ad Tech Marketing Advertising Ad Targeting 96

AdExchanger

AUGUST 1, 2024

identifier to attract new buyers and increase monetization per account by improving ad targeting. Roku announced an integration with The Trade Desk’s UID 2.0 The post Roku Taps The Trade Desk’s UID2 To Draw In New Demand appeared first on AdExchanger.

Ad Targeting 98

Ad Targeting 98

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 59

Electronics Cookies Ad Targeting Advertising 59

Basis

SEPTEMBER 27, 2024

These regulations impact how data is collected and used, restrict certain types of ad targeting and content, and attempt to safeguard young social media users’ mental health and wellbeing. TikTok, in the face of an impending ban in the US , recently announced they are restricting ad targeting for users under the age of 18.

Media 73

Media Advertising Ad Targeting Audience 73

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. Political ads offer a unique advantage in predominantly relying on geographic and demographic signals versus cookies.

Geo targeting 88

Geo targeting Advertising Ad Space Cookies 88

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location).

Cookies 74

Cookies GDPR Ad Targeting MarTech 74

Ad Monsters

OCTOBER 14, 2024

Even further, the study reveals that this level of ad targeting may not be working as intended. Seven out of ten consumers claim digital ads are irrelevant despite targeting. billion that IHeartMedia projects marketers to spend on personalization and hyper-targeting in 2024? Will this change the $9.5

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 79

Advertising Impressions CPM Cookies 79

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising 62

Advertising Marketing Cookies Retargeting 62

Digital Remedy

SEPTEMBER 4, 2023

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),  spending on OTT/CTV  advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more more than doubling by 2024 to nearly $30b. Work with a partner who can bring it all together.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. will remain in the collective industry lexicon until 2024.

Audience 63

Audience Cookies Demand Side Platform A/B Testing 63

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Basis

JANUARY 24, 2024

But with signal loss across the digital advertising ecosystem as a result of increased regulatory action , consumer demand for data privacy , and now the rollout of cookie deprecation in Google Chrome in 2024, retail marketers must shift towards privacy-first advertising strategies for targeting and attribution.

Retail 73

Retail Advertising Cookies Marketing 73

Brid.tv

NOVEMBER 17, 2023

Although third-party cookies weren’t designed with advertising in mind, they have proven themselves to be so useful for the ad industry that they have stuck around despite the general awareness among internet users of their potential harm. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR 98

GDPR Cookies Real Estate Audience 98

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. The whole identity thing is like the emperor’s new clothes. Unnamed source. .”

Cookies 71

Cookies GDPR Audience Media 71

Digital Remedy

JANUARY 19, 2022

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? more than doubling by 2024 to nearly $30b. With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. In 2024, the landscape is poised for transformative shifts driven by emerging technologies and strategic adaptations.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 57

Ad Targeting GDPR Cookies Advertising 57

Ad Monsters

JANUARY 3, 2024

Targeting and Metrics Evolution: Are Publishers Ready for Attention’s Dominance? Our survey results reveal that 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible: The New Metric: Attention. This is something media organizations will need to address.” said Amnon Siev, CEO, GeoEdge.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

YieldBird

JULY 5, 2024

Improved Integration with First-Party Data: Better use of advertisers’ data for personalized ad targeting. We do not show this data here, but in 2024 eCPM started to increase again. Real-Time Bidding Adjustments: More precise bid adjustments based on user behavior and intent. What did we observe?

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

Digiday

JANUARY 31, 2023

As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year. Developments in podcast ad targeting and measurement tools has only improved the ad buying process, especially with the increasing adoption of dynamic ad insertion , said Schultz.

Brand Awareness 67

Brand Awareness Ad Inventory Media Ad Targeting 67

Single Grain

SEPTEMBER 4, 2023

By the end of this piece, you should have a bit more awareness of how marketers in 2023 going into 2024 are regarding the state of paid media’s effectiveness and simplicity of execution. These changes limit the types of data advertisers can collect and leverage for ad targeting and personalization.

Media 52

Media A/B Testing Agency ROI 52

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This shift marks a fundamental change in marketers’ approach to data utilization.

Cookies 107

Cookies First-Party Cookies GDPR Pop-Up 107