Ad Monsters

OCTOBER 14, 2024

It’s no surprise that advertisers bank on personal ads for their business. However, many consumers feel personalized targeting is creepy, and I know marketers do not want audiences to equate them with creepiness. Ad tech is still fighting against this narrative. Will this change the $9.5

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. However, behavioral targeting has ethical issues beyond just data privacy.

GDPR 98

GDPR Cookies Real Estate Audience 98

PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. Political ads offer a unique advantage in predominantly relying on geographic and demographic signals versus cookies.

Geo targeting 92

Geo targeting Advertising Ad Space Cookies 92

Adtelligent

DECEMBER 26, 2023

Since the information comes directly from the customers, it is easier to improve ad targeting and personalization simply due to the quality of the gathered information. Besides, Google Ads Data Manager makes it easier to manage your own data connections and use that data. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

MAY 27, 2022

Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. The UK’s antitrust regulator, the Competition and Markets Authority, on Thursday launched an investigation into whether Google has abused its dominant position in ad tech. TikTok’s US net ad revenues will rise by 184.4 Marketecture.tv

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

JUNE 21, 2024

.” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

Ad Tech 52

Ad Tech Retail Audience Media 52

YieldBird

JULY 5, 2024

Improved Integration with First-Party Data: Better use of advertisers’ data for personalized ad targeting. We do not show this data here, but in 2024 eCPM started to increase again. Real-Time Bidding Adjustments: More precise bid adjustments based on user behavior and intent. What did we observe?

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. In addition, Google announced its decision to remove third-party cookies in 2024. That is why contextual targeting might be a possible alternative to behavioral in the future.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

VideoWeek

JANUARY 26, 2024

percent in 2024. Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1 Sir Martin Sorrell Warns of Advertiser Caution Continuing in 2024 Sir Martin Sorrell, executive chairman of S4 Capital, warned this week that he expects advertiser caution, which hit S4’s revenues throughout 2023, to continue into 2024.

Media 52

Media Agency Entertainment Cookies 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

APRIL 26, 2024

First-party data is also attached to these profiles to enable audience targeting, while WBD says clean room solutions provided by Snowflake will enable advertisers to fold in their own data. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

JANUARY 19, 2024

Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP. The geo audience segments will be available to buy on Adform’s platform in Q1 2024 in Germany, UK, France, Italy and Spain. percent and 0.7

Non-Profit 52

Non-Profit Media Agency Audience 52

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday.

Media 52

Media Non-Profit Advertising Ad Tech 52

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. “Google is very happy to force its rivals to pay [to use its ad tech stack] as long as it possibly can,” added the source.

Cookies 55

Cookies Ad Tech Ad Targeting Media 55

Ad Monsters

DECEMBER 4, 2024

But to see it brought up in a legal filing after one of the most historic hip-hop beefs in music is a curveball only 2024 can throw at us. This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech.

Click Through Rate 111

Click Through Rate Ad Tech Ad Targeting Ad Click 111

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off. Banks Sell Down $5.5

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. The Top Ad Tech News of 2023 U.S. AD SPEND PROJECTED TO INCREASE IN Q4 AND 2024 Ad recession where? As the year progresses into Q4, ad spend predictions are much more optimistic.

Ad Tech 98

Ad Tech Cookies Retail Media 98