Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. will remain in the collective industry lexicon until 2024.

Audience 65

Audience Cookies Demand Side Platform A/B Testing 65

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits.

Advertising 52

Advertising Marketing Video Ads ROI 52

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 116

Ad Ops Machine Learning Audience Ad Targeting 116

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. Request a demo today to speak to an expert.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

NOVEMBER 16, 2023

With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching.

Advertising 52

Advertising Marketing Audience Impressions 52

MNTN

NOVEMBER 16, 2023

With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching.

Advertising 52

Advertising Marketing Audience Impressions 52

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Adtelligent

DECEMBER 26, 2023

All the data about the audience can be divided into three types: first-party, second-party and third-party. First-party data is collected directly from the audience of the given source and is based on their behavior patterns. In its blog post , the company announced the new tool in Q1 2024. Better behavior pattern predictions.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Basis

SEPTEMBER 27, 2024

Amidst these concerns, recent regulatory efforts in the United States have intensified, with both lawmakers and platforms taking action to safeguard younger audiences. For advertisers, this shift means adapting to a more structured environment, but also offers an opportunity to engage with audiences more responsibly.

Media 73

Media Advertising Ad Targeting Audience 73

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

Ad Inventory 108

Ad Inventory Cookies Advertising Ad Tech 108

PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. Political ads offer a unique advantage in predominantly relying on geographic and demographic signals versus cookies.

Geo targeting 88

Geo targeting Advertising Ad Space Cookies 88

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 59

Electronics Cookies Ad Targeting Advertising 59

Ad Tech Daily

SEPTEMBER 13, 2024

Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.

Ad Tech 96

Ad Tech Marketing Advertising Ad Targeting 96

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location).

Cookies 74

Cookies GDPR Ad Targeting MarTech 74

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR 98

GDPR Cookies Real Estate Audience 98

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Digital Remedy

SEPTEMBER 4, 2023

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),  spending on OTT/CTV  advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more more than doubling by 2024 to nearly $30b. Tap into third-party data.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.

Retail 73

Retail Advertising Cookies Marketing 73

Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising 62

Advertising Marketing Cookies Retargeting 62

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Scale : what’s the match rate with my audience? Unnamed source.

Cookies 73

Cookies GDPR Audience Media 73

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 79

Advertising Impressions CPM Cookies 79

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. An ad network acts as a broker, collecting available space from publishers and selling it to marketers. How Do Ad Networks Work?

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. An ad network acts as a broker, collecting available space from publishers and selling it to marketers. How Do Ad Networks Work?

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digital Remedy

JANUARY 19, 2022

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? more than doubling by 2024 to nearly $30b. With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 81

Advertising Cookies CPM Retargeting 81

Ad Monsters

JANUARY 3, 2024

Malvertising and malware are upending digital advertising, with the FBI warning consumers to install ad blockers, and the New York Times telling its readers that “if it’s advertised, you probably shouldn’t buy it.” Targeting and Metrics Evolution: Are Publishers Ready for Attention’s Dominance? billion worldwide. Indirect Monetization.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy.

Ad Targeting 57

Ad Targeting GDPR Cookies Advertising 57

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 52

Advertising Cookies CPM Retargeting 52

MNTN

JUNE 6, 2024

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. What Is vMVPD?

Audience 52

Audience Advertising ROI Ad Targeting 52

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. This will decrease the scope and scale of personalized ads, as brands will lose valuable data about their target audiences. Better targeting. Enriches analysis and targeting with advertiser-owned first-party data.

Cookies 112

Cookies First-Party Cookies GDPR Pop-Up 112

Single Grain

SEPTEMBER 4, 2023

By the end of this piece, you should have a bit more awareness of how marketers in 2023 going into 2024 are regarding the state of paid media’s effectiveness and simplicity of execution. These changes limit the types of data advertisers can collect and leverage for ad targeting and personalization.

Media 52

Media A/B Testing Agency ROI 52

Ad Beat

JULY 3, 2024

They clearly understand exactly who they’re targeting and why those people would choose the company’s website-building software. But things are about to change, because their video ads span the full spectrum of potential Shopify customers. Inevitably, this means Squarespace’s ads are a little less focused than Shopify’s.

eCommerce 79

eCommerce Display Advertising Video Ads Native Advertising 79

Digiday

JANUARY 31, 2023

As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year. But as those large deals that were signed during the pandemic taper off, ads on shows with lesser-known talent — even those with smaller audiences — have “more appealing” prices for advertisers, Coseo said.

Brand Awareness 68

Brand Awareness Ad Inventory Media Ad Targeting 68