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Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Basis

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. 2022 has seen an array of new privacy-focused regulation and legislative proposals , both in the US and abroad.

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3 future-proofing strategies for Google’s third-party cookie crackdown

Martech

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

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New Year’s Resolutions For Marketers and Advertisers in 2024

Basis

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. What’s A “Bad Habit” Marketers Should Stop In 2024? JR: Use automatic content recognition (ACR) technology to strategically determine broadcast spend versus convergent TV spend for 2024 and beyond.

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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech.

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Behind the Numbers With Brad: Political Advertising in 2024

Mediavine

As the 2024 election creeps closer, it feels like you can’t escape it. Not in 2024. This year’s major party candidates either emerged victorious early in the process or weren’t seriously challenged at all, meaning the vast majority of potential ad spend is still available, waiting to be deployed by November 4.

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Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

Digiday

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome.

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