Mediavine

JUNE 17, 2024

As the 2024 election creeps closer, it feels like you can’t escape it. Not in 2024. This year’s major party candidates either emerged victorious early in the process or weren’t seriously challenged at all, meaning the vast majority of potential ad spend is still available, waiting to be deployed by November 4.

Advertising 97

Advertising CPM Cookies Impressions 97

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). If you’re ready to level up your B2B lead generation with LinkedIn Ads, Single Grain’s LinkedIn Ads experts can help!?

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 95

Advertising Impressions CPM Cookies 95

Martech

OCTOBER 19, 2022

This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. The more specific the targeting, the higher the cost.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 95

Advertising Cookies CPM Retargeting 95

Adtelligent

DECEMBER 26, 2023

Since the information comes directly from the customers, it is easier to improve ad targeting and personalization simply due to the quality of the gathered information. Choosing CPM comes with its perks, especially considering scalability issues, cross-device operation, and customization abilities. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 52

Advertising Cookies CPM Retargeting 52