Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. In 2024, the landscape is poised for transformative shifts driven by emerging technologies and strategic adaptations.

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Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

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VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook.

Ad Tech 59

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Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

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Single Grain

MAY 16, 2023

Native ads also stand out from other ad formats because of their flexibility. Advertisers can personalize native ads, targeting them to their exact demographic. Advertisers can create their displays and text, run it through AI, and machine learning will make necessary changes to fit their audience.

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VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday. With Rabbit AI, we’re making the content discovery experience fun again.”

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illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

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Adtelligent

DECEMBER 26, 2023

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. Besides, Google Ads Data Manager makes it easier to manage your own data connections and use that data.

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Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. Group budget optimization, which saves time and drives performance by using an algorithm to distribute and optimize budgets between tactics in real time.

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Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. ad spend lost to fraud this year. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018.

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VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. The ad tech firm added that more than 1,000 streaming TV campaigns run simultaneously through Vibe.

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YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

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