Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Secure first-party data collection Privacy-aware data collection (with CMPs and consent mode) Consent management platforms (CMP) allow websites or mobile application publishers to set up an interface for collecting user consent easily.

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

Basis

OCTOBER 14, 2022

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

Retargeting 93

Retargeting Cookies Pop-Up Conversion 93

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 during the forecast period.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. Dive Deeper: How to Determine a Marketing Budget for Your Brand Scalable Native ads are one of the most versatile paid media options. Since native ads blend with organic content, users treat them like regular posts.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. Most importantly, it is harder for ad blockers to detect.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52