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Could 2024 see the same rate of growth in CTV ad spending? And as adtargeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.
IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. The report revealed that video was the fastest-growing socialadvertising sector in 2021, up 50 percent on 2020. percent of total US digital ad spend.
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