Exchange Wire

JULY 31, 2024

The post The Wires 2024: From Groundbreaking Strategies to Cutting-Edge Ad Tech appeared first on ExchangeWire.com. Check out what our judges are looking for as you finalise your entry. The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on [.]

Ad Tech 52

Ad Tech Media Marketing 52

Adweek

DECEMBER 18, 2023

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data.

Marketing 347

Marketing Ad Tech 347

Exchange Wire

MAY 23, 2024

Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. The post Ad Tech Is Not Big Tech appeared first on ExchangeWire.com.

Ad Tech 125

Ad Tech Advertising Audience 125

Exchange Wire

JULY 8, 2024

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. Q2 2024 started with a bang, albeit one that we’d all expected to arrive [.] The post Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians appeared first on ExchangeWire.com.

Ad Tech 102

Ad Tech Cookies 102

Exchange Wire

SEPTEMBER 11, 2024

We reveal the nominees for The Wires Ad Tech Personality of the Year and Ad Tech Rising Star 2024 awards. We're delighted to reveal the shortlists for two of the most sought-after prizes in the industry: The Wires Ad Tech Personality [.]

Ad Tech 52

Ad Tech 52

Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Chris emphasized how ads.txt bloat has become symptomatic of this congestion.

Ad Tech 104

Ad Tech Impressions Ad Inventory Search Advertising 104

AdPushup

DECEMBER 1, 2023

Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns.

Ad Tech 52

Ad Tech Ad Ops 52

Exchange Wire

AUGUST 7, 2024

The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. There's still time to nominate for Ad Tech Personality of the Year and Ad Tech Rising Star. The post Are you 2024’s Ad Tech Personality of the Year? appeared first on ExchangeWire.com.

Ad Tech 40

Ad Tech Marketing 40

illumin

OCTOBER 31, 2024

The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Follow @illuminHQ

Retail 105

Retail Audience Entertainment Ad Tech 105

AdExchanger

MAY 15, 2024

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

Ad Tech 127

Ad Tech Advertising 127

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024. Here they are in detail.

Retail 105

Retail Food Entertainment Ad Tech 105

Exchange Wire

SEPTEMBER 25, 2024

DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com. So what went down? Discussions focused on [.]

Retail 116

Retail Media Ad Tech 116

AdExchanger

JUNE 27, 2024

New executive training series will provide credentialing for Publisher, Agency and Brand Executives [New York, New York] – [June 27, 2024] – AdMonsters and AdExchanger, the leading voices for the sell and buy sides of digital advertising, and Prohaska Consulting, the award-winning global digital consultancy, today announced the launch of Ad Tech Accelerator, (..)

Ad Tech 94

Ad Tech Agency Advertising 94

Ad Monsters

JUNE 27, 2024

Today in collaboration with AdExchanger and Prohaska Consulting, we introduced Ad Tech Accelerator, a first-of-its-kind initiative to provide media professionals and executives with the advanced strategic and tactical training needed to thrive in the increasingly complex world of ad tech operations and revenue strategy.

Ad Tech 102

Ad Tech Education Media Agency 102

Exchange Wire

DECEMBER 6, 2023

The post ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech? So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting [.] appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech 59

Exchange Wire

OCTOBER 18, 2024

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer? It’s hard to look anywhere other than Google’s legal wranglings as we look back at [.]

Ad Tech 98

Ad Tech 98

Adweek

JANUARY 18, 2024

Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.

Ad Tech 341

Ad Tech 341

VideoWeek

AUGUST 22, 2024

After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Digiday

OCTOBER 23, 2024

The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences.

Ad Tech 80

Ad Tech Ad Inventory Audience Media 80

Exchange Wire

MAY 30, 2024

AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs. According to the announcement, from January to March 2024, the AdPlayer.Pro team [.]

Ad Tech 59

Ad Tech Advertising 59

Exchange Wire

APRIL 9, 2024

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Q1 2024 is in the books, and in much [.] The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. Let’s see who's made the headlines since January.

Ad Tech 111

Ad Tech Cookies 111

Smaato

NOVEMBER 21, 2023

As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech 105

Ad Tech Demand Side Platform Marketing Advertising 105

Playwire

OCTOBER 10, 2024

Key Takeaway A Turbulent Ad Tech Landscape: Publishers everywhere are experiencing eCPM degradation, with trends varying across platforms and strategies. Quality is King: Efficiency and quality are increasingly important, with buyers rewarding publishers who provide value and clean inventory.

Ad Tech 52

Ad Tech Cookies Advertising 52

Adweek

SEPTEMBER 30, 2022

Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed. Political advertising is in full swing as we head into the 2022 midterm elections this November. And it's no longer at a crossroads. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over.

Ad Tech 246

Ad Tech Advertising 246

Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? This year, the ad tech industry tea was piping hot. After several postponements and an industry-wide panic, Google officially starts the cookie armageddon in January 2024.

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

AdExchanger

APRIL 25, 2024

On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal. On this week’s episode, the editorial team talks through this latest announcement from Google, […] The post The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo appeared first on AdExchanger.

Cookies 89

Cookies Ad Tech 89

illumin

SEPTEMBER 3, 2024

Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. The traditional back to school ad format of bright colors, poppy music, and light humor reigns supreme in 2024. The top 5 back to school ads of the year These are the best ads from 2024’s back to school season.

Ad Tech 110

Ad Tech Advertising Marketing 110

Digiday

NOVEMBER 5, 2024

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning.

Machine Learning 92

Machine Learning Ad Tech Audience Agency 92

Ad Tech Daily

SEPTEMBER 6, 2024

As the only global creative prize judged by the press, The Epica Awards is proud to announce that highly respected journalist Claire Atkinson – who has spent her career covering the global media business […] The post Claire Atkinson, Journalist Behind “The Media Mix”, Announced as Epica Awards 2024 Jury President appeared first on (..)

Media 85

Media Ad Tech Advertising 85

Digiday

JULY 7, 2024

Ad tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings.

Electronics 93

Electronics Ad Tech Advertising Media 93

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Instead, the ad industry, from advertisers to publishers, will. Previously, the company had pushed the phaseout to late 2023.

Cookies 284

Cookies Advertising Ad Tech 284

Ad Tech Daily

SEPTEMBER 23, 2024

NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 Radio Ad Spend: BIA Advisory Services Touts the Resiliency of Local Radio with Projected Revenues Reaching $13.6 billion in 2024 appeared first on Ad Tech Daily.

Ad Tech 82

Ad Tech Media Marketing Advertising 82

Digiday

FEBRUARY 28, 2024

After a comparatively quiet two years, investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024. It would be premature to say a fresh wave is on the horizon.

Ad Tech 95

Ad Tech Media Marketing 95

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry. More state laws. No federal law.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

AdExchanger

JANUARY 24, 2024

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. appeared first on AdExchanger.

Cookies 133

Cookies Advertising Ad Tech 133

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128