2024, Ad Tech and Brand Lift

Roblox adds programmatic in-game advertising in 2024

illumin

NOVEMBER 28, 2024

Specifically, the company looks to improve its brand lift measurement through new partnerships. It is also looking to add several ads-focused roles as well as software and engineering positions to build better ad offerings and tools. Follow @illuminHQ

Advertising

Advertising Brand Lift Ad Tech Video Ads

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

Retail

Retail Media Ad Tech Audience

How are Advertisers Navigating Brand Suitability on YouTube in 2024?

VideoWeek

OCTOBER 2, 2024

VideoWeek spoke with Matt Nash, SVP EMEA at Pixability, to hear how brand safety and suitability measurement in YouTube is evolving, and where the main risks for advertisers are in 2024. What are the main risks for YouTube advertisers in 2024? YouTube can obviously be bought directly by advertisers and agencies.

Advertising

Advertising Click Through Rate Brand Lift Conversion

Overcoming signal loss in advertising

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

Advertising

Advertising Cookies Machine Learning Brand Lift

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies

Cookies Audience Media Demand Side Platform

The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues. CEO Mathieu Roche said ID5 has been in talks with Samsung, LG, Roku, and DirecTV, as well as Warner Bros. Discovery and Paramount.

Ad Tech

Ad Tech Brand Lift Media Electronics

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. percent, an 8.4

Retail

Retail Media Non-Profit Healthcare

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data.

Audience

Audience Video Ads Media Agency

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

Top Stories Global Ad Spend to Top $1 Trillion Next Year Next year, global ad spend will top $1 trillion for the first time, according to WARC’s latest outlook. Ad spend is projected to grow 4.4 percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. percent by 2024.

Media

Media Retail GDPR Agency

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. “Our Brand lift technology delivers exactly that. . percent year-on-year increase for 2024, then 7.7

Ad Tech

Ad Tech Media Brand Lift Audience

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

Top Stories WBD Ad Revenues Decline, but Streaming Growth Continues Warner Bros. Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Today is an exciting day for me and us at Taboola.

Media

Media Marketing Agency Brand Lift

When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

Ad Monsters

JANUARY 24, 2025

However, a December 2024 survey by Advertiser Perceptions found that 62% of advertisers viewed a U.S. ban as likely, prompting many to scale back or pause ad spend. billion in ad revenue in 2024, has made it a cornerstone for brands like Disney, Walmart, and Amazon, collectively accounting for $690 million of that spend.

Ad Tech

Ad Tech Brand Lift Audience Advertising

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

Precise TV Secures 21 Million Private Equity Investment Precise TV, a contextual ad tech firm, has received a 21 million minority investment from LDC, a private equity investor which is part of Lloyds Banking Group. billion traditional TV ad market. These are complete commercials ready to launch on TV. Read more on VideoWeek.

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

Roblox adds programmatic in-game advertising in 2024

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

Trending Sources

How are Advertisers Navigating Brand Suitability on YouTube in 2024?

Overcoming signal loss in advertising

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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