Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Adweek

DECEMBER 19, 2024

The adtech industry made strides in 2024. Google shared a tad more about its post-cookie plans. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. And bad actors using techniques like ID bridging were shown the light. But it's not all upside.

Cookies 290

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Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

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AdExchanger

DECEMBER 30, 2024

From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.

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AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

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Ad Tech Cookies Conversion Media 137

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

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Cookies Ad Tech First-Party Cookies GDPR 91

AdExchanger

APRIL 25, 2024

For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal.

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Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?

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Exchange Wire

JULY 8, 2024

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. Q2 2024 started with a bang, albeit one that we’d all expected to arrive [.] The post Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians appeared first on ExchangeWire.com.

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VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

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Ad Monsters

JANUARY 3, 2025

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Read more ) 3.

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Ad Tech Ad Ops Cookies Video Ads 105

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV More Than Half UK Homes Have Ad-Supported Streaming Tier, Finds Barb 16.5 The Netflix ad tier reaches 3.8

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Ad Tech Non-Profit Agency Media 95

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?

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Ad Monsters

JANUARY 4, 2024

AdMonsters spoke with five industry experts across the ad tech spectrum who dated to take a deep look into the crystal ball with us to share some privacy predictions for 2024. In 2024, users’ data is under lock and key. Is the ad tech industry ready to slay this dragon and thrive in a privacy-compliant world?

Cookies 105

Cookies Ad Tech Audience MarTech 105

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

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Cookies GDPR First-Party Cookies Ad Tech 96

Digiday

AUGUST 8, 2024

Google Chrome’s announcement that it would significantly alter its previous plan for depreciating support for third-party cookies, the very lifeblood of online advertising, upended the narrative of the ad tech sector in the last three weeks.

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Cookies Ad Tech Media Advertising 94

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. With cookie deprecation finally here, how could it not be? Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry.

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AdExchanger

JANUARY 7, 2025

There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making.

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Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. The real thing.

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Cookies Ad Tech Advertising Media 115

VideoWeek

APRIL 16, 2024

The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. Filmed at New Video Frontiers 2024 in London. Testing of these solutions will start on online video, but as the industry settles on new identifiers, these may then be applied to CTV where possible.

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Cookies Ad Tech Media 97

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

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VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

VideoWeek

SEPTEMBER 30, 2024

Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer. Filmed at DMEXCO 2024 in Cologne.

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Cookies eCommerce Media Advertising 98

Digiday

SEPTEMBER 16, 2024

Digital advertising is in the midst of a major shake-up, juggling heightened privacy concerns and the looming question mark over third-party cookies. With Google’s antitrust case adding more intrigue, the ad tech landscape is anything but stable.

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Cookies Ad Tech Media Advertising 96

Exchange Wire

DECEMBER 20, 2023

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024. The post Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era appeared first on ExchangeWire.com.

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Ad Tech Cookies Marketing 75

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

Cookies 105

Cookies Advertising Viewability Ad Tech 105

VideoWeek

APRIL 15, 2024

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Filmed at New Video Frontiers 2024 in London. Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.

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Cookies Ad Tech Media Agency 96

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ

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Exchange Wire

APRIL 9, 2024

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Q1 2024 is in the books, and in much [.] The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. Let’s see who's made the headlines since January.

Ad Tech 85

Ad Tech Cookies 85

AdExchanger

JANUARY 21, 2024

The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one.

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Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. With AI search tools impacting traffic and cookie deprecation on the horizon, publishers are focusing on building loyal user bases.

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Ad Tech Cookies Audience Media 98

AdExchanger

DECEMBER 13, 2023

The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies. Further, Google is preparing for its […] The post The Addressable Ecosystem Bubble Is About To Burst.

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Ad Monsters

NOVEMBER 30, 2023

The truth is, publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. If not for ad-filtering tools that enable users to elect being shown only non-intrusive ads, those losses would be notably higher – about $116 billion.

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Machine Learning Ad Tech Audience Mobile Ads 114

VideoWeek

NOVEMBER 6, 2024

For example, the proportion of agencies transacting more than 41 percent of their CTV buys programmatically fell from 47 percent in 2023 to 41 percent in 2024. In 2024, around one-third of the buy-side is transacting more than 81 percent of their video investments programmatically, according to IAB Europe.

Media 59

Media Cookies Agency Viewability 59

VideoWeek

AUGUST 10, 2022

Online privacy activist group noyb (none of your business), founded by well known campaigner Max Schrems, has filed 226 fresh complaints against websites which it claims are using “deceptive cookie banners”, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR).

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VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4

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YieldBird

JANUARY 22, 2025

Lets start with the past, a small summary of 2024, which comes to an end. I think 2024 was very rewarding, but also at the same time very challenging for us. 2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. How did it go for you?

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