Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

Cookies 328

Cookies Marketing Advertising Ad Tech 328

VideoWeek

AUGUST 22, 2024

After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Playwire

OCTOBER 10, 2024

Key Takeaway A Turbulent Ad Tech Landscape: Publishers everywhere are experiencing eCPM degradation, with trends varying across platforms and strategies. The Cookie Saga Continues: Cookie degradation is ongoing, prompting publishers to explore alternative ID solutions and focus on authenticated user bases.

Ad Tech 52

Ad Tech Cookies Advertising 52

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. Some marketers and advertisers will be unaffected by the elimination of third-party cookies. But are marketers on the open web prepped and ready to go? And they need to be made quickly.

Cookies 111

Cookies Audience Ad Tech Advertising 111

Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? This year, the ad tech industry tea was piping hot. After several postponements and an industry-wide panic, Google officially starts the cookie armageddon in January 2024.

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

Cookies 352

Cookies Advertising Ad Tech 352

Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. But it was evident wasn’t it?

Cookies 98

Cookies Ad Tech Communications Marketing 98

VideoWeek

SEPTEMBER 30, 2024

Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer. Filmed at DMEXCO 2024 in Cologne.

Cookies 95

Cookies eCommerce Media Advertising 95

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Exchange Wire

DECEMBER 20, 2023

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024. The post Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era appeared first on ExchangeWire.com.

Ad Tech 98

Ad Tech Cookies Marketing 98

Digiday

AUGUST 8, 2024

Google Chrome’s announcement that it would significantly alter its previous plan for depreciating support for third-party cookies, the very lifeblood of online advertising, upended the narrative of the ad tech sector in the last three weeks.

Cookies 91

Cookies Ad Tech Media Advertising 91

VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

Digiday

SEPTEMBER 16, 2024

Digital advertising is in the midst of a major shake-up, juggling heightened privacy concerns and the looming question mark over third-party cookies. With Google’s antitrust case adding more intrigue, the ad tech landscape is anything but stable.

Cookies 91

Cookies Ad Tech Media Advertising 91

Exchange Wire

APRIL 9, 2024

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Q1 2024 is in the books, and in much [.] The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. Let’s see who's made the headlines since January.

Ad Tech 111

Ad Tech Cookies 111

VideoWeek

APRIL 16, 2024

The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. Filmed at New Video Frontiers 2024 in London. Testing of these solutions will start on online video, but as the industry settles on new identifiers, these may then be applied to CTV where possible.

Cookies 97

Cookies Ad Tech Media 97

VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

Cookies 130

Cookies Ad Tech Manufacturing Advertising 130

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. The real thing.

Cookies 116

Cookies Ad Tech Advertising Media 116

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. This could lead to less competition and more market consolidation in the ad tech industry. “By Emotions ranged from lack of surprise to relief.

Cookies 111

Cookies Non-Profit Audience GDPR 111

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. With cookie deprecation finally here, how could it not be? Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Exchange Wire

JANUARY 11, 2024

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream? The death of third-party cookies, the end of [.] The post Privacy Sandbox: How is 2024 Looking?

Cookies 125

Cookies Advertising Ad Tech 125

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services.

Cookies 101

Cookies Ad Tech Advertising MarTech 101

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. With AI search tools impacting traffic and cookie deprecation on the horizon, publishers are focusing on building loyal user bases.

Ad Tech 98

Ad Tech Cookies Audience Media 98

VideoWeek

APRIL 15, 2024

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Filmed at New Video Frontiers 2024 in London. Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.

Cookies 96

Cookies Ad Tech Media Agency 96

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Brid.tv

JANUARY 12, 2024

With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. For now, still in testing, it’s mostly available to selected partners, but the company will expand access in Q2 2024. It’s time to find out.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

Cookies 106

Cookies Advertising Viewability Ad Tech 106

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 68

Cookies Ad Tech Ad Targeting Media 68

VideoWeek

APRIL 25, 2024

Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. It’s clear that ad tech is not yet ready for full cookie deprecation. Advertisers and publishers need confidence that they can continue to realise value from cookieless media solutions.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024. It is simply a matter of time.

Cookies 111

Cookies Ad Tech Advertising Marketing 111

PubMatic

FEBRUARY 23, 2024

We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024. 2024 will be a big year for us; this is the year we will accelerate our track record of developing world-class products and top technical innovations.

Machine Learning 88

Machine Learning Cookies Communications Media 88

AdExchanger

DECEMBER 13, 2023

The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies. Further, Google is preparing for its […] The post The Addressable Ecosystem Bubble Is About To Burst.

Cookies 107

Cookies Ad Tech Advertising 107

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?

Retail 59

Retail Media Cookies Shipping 59

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Cookies 52

Cookies Ad Tech Marketing Audience 52

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” We dove headfirst into the hottest topics of last year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane.

Cookies 111

Cookies Media Ad Tech Impressions 111

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

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Cookies First-Party Cookies Ad Exchange Marketing 56