Ad Tech Daily

OCTOBER 9, 2024

NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

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VideoWeek

SEPTEMBER 27, 2024

Best CTV Campaign – Wavemaker & Colgate Best Customer Service – C-Screens Best Cross-Media Video Campaign – Vinted / Mindshare UK Best Video Ad Tech Innovation – Onyx by Outbrain Best Agency Team – CNN Create Brand Studio Best CTV Ad Tech Innovation – MiQ Best Use of Data – InfoSum Best Video/TV Out of (..)

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024.

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VideoWeek

APRIL 10, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

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Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

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VideoWeek

JULY 19, 2024

Two of our individual award categories, Rising Star and Leadership in Video, will be put to a public vote, so be on the lookout for when the vote goes live. The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. & TroNa GmbH HP Inc. &

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Martech

JUNE 11, 2024

Take our brief 2024 MarTech Replacement Survey Why it matters. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. Are you getting the most from your stack?

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PubMatic

SEPTEMBER 23, 2024

Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue. Use of advanced AI to categorize and analyse video ads, better quality checks. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.

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VideoWeek

OCTOBER 11, 2024

It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Steinberg, Co-Founder, Chairman and Chief Executive of Zeta Global.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. The new interactive pause ads will roll out in the UK and Germany in 2025, having already launched in the US.

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AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

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PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

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MNTN

JUNE 6, 2022

The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. In fact, by 2024, eMarketer estimates those AVOD service subscribers will make up half of all internet users. This delivery mechanism is significant in making the video ad marketplace more transparent to marketers and agencies.

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illumin

APRIL 16, 2024

Advertisers would be wise to take note and get their sneakers ready to race for next year’s ad slots. Four fan-favorite ads from March Madness 2024 Take a look at some of the best ads from March Madness this year. Be sure to check out the Most Viewed Video Ads: March Madness 2022 and The best ads of the NBA Finals 2023.

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Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. It sorts users’ interests into topics and shares them with third parties like advertisers and ad tech platforms but without revealing specific browsing details.

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VideoWeek

FEBRUARY 5, 2025

And while Google isn’t releasing any solid revenue figures for Shorts, Philipp Schindler said that across 2024, the monetisation rate of Shorts relative to in-stream viewing increased by more than 30 percentage points in the US, with further progress expected this year.

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Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. This concentration of power can also stifle innovation and limit opportunities for smaller ad tech companies.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f The company added 1.6

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VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek. billion, up 4.9

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VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent and 0.7 percent growth.

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Adtelligent

MAY 12, 2024

According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.” ” Since CTV is a way to access this platform, programmatic advertising can create targeted ads for a broader audience—not to mention the high engagement rates of video ads.

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VideoWeek

MARCH 14, 2025

Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.

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VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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VideoWeek

JUNE 12, 2024

Equativ, a French ad tech firm, is merging with Sharethrough, a Canadian supply-side platform (SSP), the companies announced today. The deal, whose financial terms were undisclosed, intends to establish an ad marketplace across 18 countries, according to the companies.

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024. percent, with online ad revenues forecast for 12.7

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Ad Monsters

OCTOBER 30, 2024

If you want to keep your revenue streams flowing, it’s time to rethink your ad strategy—and that all starts with focusing on your user experience. The Crumbling ‘Ads for Content’ Value Exchange In 2019, 44% of users were okay with ads in exchange for free content. And what about disruptive pop-up ads?

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VideoWeek

APRIL 14, 2023

The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers. Previously the framework split video into in-stream and out-stream ads. .

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Digiday

MARCH 12, 2023

Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. While 29 cents are spent on ad tech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites. Magna forecasts digital video to grow by 9.6

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illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% It’s above average growth is expected to hit 12.2% this year and 14.2%

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Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

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Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. The latest announced date for the third-party cookie phaseout is late 2024.

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Ad Monsters

JULY 25, 2024

We’re also working with GARM and Scope 3 , organizations that are establishing formulas for measuring carbon impact on ad delivery. We’ve been collaborating with them to develop formulas for both linear and digital ad delivery. Everyone will need an answer, so I said earlier that 2024 will be a moment of truth.

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Brid.tv

JANUARY 29, 2025

Will privacy maintain the high degree of importance it had in 2024? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Will AI continue its head-spinning rise?

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

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VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

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