Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

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Adweek

NOVEMBER 12, 2024

CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses.

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illumin

OCTOBER 31, 2024

Halloween 2024 brought an incredible ad lineup from some of the biggest brands. With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. Disney+ Fear is here in Disney+’s 2024 Halloween ad.

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Ad Badger

DECEMBER 19, 2024

If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon PPC. Read More Amazon PPC: 12-Point Guide (2024 Update) The post Amazon PPC: 12-Point Guide (2024 Update) appeared first on Ad Badger. However, let’s quickly dive.

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Adweek

JUNE 7, 2024

advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser expects total advertising spend. Wieser expects total advertising spend.

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Adweek

JULY 17, 2024

It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn't about recognizing the CEO.

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Adweek

DECEMBER 27, 2024

No story permeated American life more in 2024 than the presidential election. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.

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Adweek

MAY 22, 2024

The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it's for the wrong reasons.

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Adweek

NOVEMBER 7, 2024

million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall. Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1

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Adweek

DECEMBER 4, 2024

The best ads of 2024 took us on a wild, inventive, funny, Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop.

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illumin

SEPTEMBER 3, 2024

Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. The traditional back to school ad format of bright colors, poppy music, and light humor reigns supreme in 2024. But while advertisers played it safe, there were still some standouts well worth talking about. Follow @illuminHQ

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Adweek

AUGUST 15, 2024

ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies treat their people--because it's the people who drive the business forward. The winners will be revealed in December.

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Adweek

JANUARY 22, 2024

Heading into 2024, adland is more aware than ever of its climate responsibility. This year will be defined, in large part, by how advertisers and agencies choose to answer that question. The question that it must answer is where the scope of that responsibility ends. Some argue that agencies must cut ties with clients in.

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illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

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Adweek

MAY 15, 2024

For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas.

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Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

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illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Travel takes flight Travel is taking over holiday budgets in 2024. Here they are in detail.

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Adweek

JANUARY 2, 2024

Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances. However, the year was also marked by consolidation and rebranding, which are trends that will likely continue in 2024 and beyond.

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Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. How Media Agencies are Using AI to Drive Revenue 2024 was defined by a significant amount of hype surrounding AIparticularly generative AIand its applications for advertisers.

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AdExchanger

DECEMBER 19, 2024

With both Christmas and New Years falling right in the middle of the week this year, lets be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time to see how far CTV advertising has come by looking back at some of this years most-read stories on AdExchanger.

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Adweek

NOVEMBER 14, 2024

X's former top advertisers including Comcast, IBM, Disney, Warner Bros. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before.

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Adweek

SEPTEMBER 11, 2024

Even before the 2024 MTV Video Music Awards kick off Wednesday, advertisers are already the big winners.

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AdExchanger

DECEMBER 8, 2024

If Austin Powers supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it at least, according to GroupMs end-of-year forecast. The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger.

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Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

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Adweek

SEPTEMBER 17, 2024

Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award.

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AdExchanger

FEBRUARY 20, 2025

billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. The company generated $4.4

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Adweek

AUGUST 19, 2024

The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors.

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illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? They bank on this rise in spending.

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Adweek

APRIL 16, 2024

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

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Adweek

JULY 30, 2024

It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Additionally, 70%.

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Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

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Adweek

DECEMBER 3, 2024

This article was originally published in May 2024, and has since been updated with new information The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York.

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Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “It’s

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eCommerce Retail Conversion Rate Electronics 120

Adweek

JANUARY 9, 2024

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who works in advertising, I want to share insights into how we view ads. It's not as simple as Gen Z being.

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More About Advertising

DECEMBER 22, 2024

The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it? first appeared on More About Advertising. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025.

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Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

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Exchange Wire

NOVEMBER 5, 2024

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [.]

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