Adweek

OCTOBER 12, 2023

Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers agencies founded five or fewer years ago, whether within or outside of holding company networks.

Agency 301

Agency Media 301

Adweek

JANUARY 10, 2024

The annual 4A's Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now.

Agency 307

Agency Marketing 307

Adweek

DECEMBER 26, 2023

Agency leaders around the globe have their. This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances.

Agency 347

Agency 347

Adweek

NOVEMBER 1, 2024

23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers.

Agency 284

Agency Marketing 284

Adweek

JUNE 21, 2024

Publicis Conseil, the 98-year-old French agency that would morph into the $28 billion colossus Publicis Groupe, has taken the Agency of the Year honor at the 2024 Cannes Lions. In all, Publicis Conseil took home 18 Lions this year: two Grand Prix, along with six silver and six bronze awards. Our dream was to make.

Agency 274

Agency 274

Adweek

MARCH 11, 2025

PHD entered 2024 in a precarious position. After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line.

Agency 161

Agency Media 161

Adweek

JANUARY 22, 2024

Watch some of ADWEEK's newsroom leaders as they open up about what trends and events they expect the marketing sector to encounter in the coming months of 2024. View our predictions for agencies, creativity, DEI, marketing, media, social, sustainability and TV in 2024.

Agency 306

Agency Media Marketing 306

Adweek

JANUARY 22, 2024

Heading into 2024, adland is more aware than ever of its climate responsibility. This year will be defined, in large part, by how advertisers and agencies choose to answer that question. Some argue that agencies must cut ties with clients in. The question that it must answer is where the scope of that responsibility ends.

Agency 329

Agency Advertising 329

Adweek

OCTOBER 24, 2024

The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report.

Agency 284

Agency Communications Media Marketing 284

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. Your team needs help. Expand your team.

ROI 126

ROI Marketing Agency MarTech 126

Adweek

FEBRUARY 18, 2025

Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024.

Media 249

Media Agency Marketing 249

Adweek

MARCH 13, 2024

Agencies and public relations. For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like the general public. More than half of the people employed in the industry are women. Nearly 4 in 5 are white.

Agency 289

Agency Public Relations Advertising 289

Adweek

DECEMBER 11, 2023

In 2024, Papa Johns wants to celebrate the culture of pizza, and it's tapping The Martin Agency to handle those responsibilities. Earlier this year, the brand hired Mark Shambura, the former CMO of MOD Pizza, to lead the brand as CMO. He's focused on capitalizing on the brand's premium positioning in the category, and do.

Agency 301

Agency 301

Adweek

SEPTEMBER 24, 2024

Today, activist group Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies. All the contracts dated from 2023 and 2024, and were dug up by Clean Creatives' lead researcher, Nayantara Dutta, with support from strategic insights company Source Nine.

Agency 317

Agency 317

Adweek

DECEMBER 17, 2024

For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. Many take their holiday ho ho hos to.

Agency 246

Agency 246

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

Agency 111

Agency Marketing Media MarTech 111

Adweek

JANUARY 5, 2024

Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. The review honed in on agencies that could help. T-Mobile launched its review in June 2023 for work previously covered by Publicis' Saatchi & Saatchi.

Agency 322

Agency 322

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024. Here they are in detail.

Retail 105

Retail Food Entertainment Ad Tech 105

Adweek

DECEMBER 20, 2024

For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts. Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer.

Retail 251

Retail Media Audience Agency 251

Adweek

JANUARY 22, 2024

With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the industry. In VML chief executive Jon Cook's eyes, combining the two shops creates a behemoth far greater than the sum of its parts. Not only.

Agency 312

Agency 312

Adweek

FEBRUARY 24, 2025

Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. Horizon Media is all in on green media.

Media 217

Media Agency Ad Tech 217

Adweek

JUNE 27, 2023

Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how agencies treat their people because it's the people who drive the business forward. In previous years, they.

Agency 270

Agency Advertising 270

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 96

Agency Advertising Communications Machine Learning 96

Adweek

DECEMBER 26, 2024

"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news.

Agency 274

Agency 274

Adweek

DECEMBER 17, 2024

For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be "ignorable." Mischief's own brand of creativity has been hard to ignore the past few years. Producing brave work for clients, from Goldfish's "Chilean Sea Bass" rebrand to Coors Light's "Time Capsule" spot,

Agency 261

Agency Food 261

Adweek

DECEMBER 28, 2023

The creative agency world is certainly no different, but its trends might be more difficult to predict. Luckily, people at agencies around the globe with their collective fingers on the pulse of creativity have let. It's that time when everyone weighs in on what they think the next year will have in store for us.

Agency 347

Agency 347

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 98

Agency MarTech Advertising Audience 98

Adweek

MAY 23, 2024

The advertising industry's top award recognizing marketing effectiveness revealed its winners tonight. The Effie Awards U.S. handed out its Grand Effie to Tubi, while recognizing an array of companies including Molson Coors, McDonald's, McCann Worldgroup and Mischief @ No Fixed Address for their effective work over the past year.

Agency 293

Agency Advertising Marketing 293

More About Advertising

DECEMBER 22, 2024

The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it? Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. first appeared on More About Advertising.

Advertising 105

Advertising Finance Media Agency 105

Digiday

DECEMBER 29, 2024

Whichever way you look at it, 2024 was a slam dunk year for womens sports. During the 2024-25 broadcast year, GroupM still the industrys largest media agency network, at least for now has driven more client spending toward women’s sports, increasing it 115% by the end of October (a spokesperson declined to share the dollar amount).

Banner 75

Banner Marketing Audience Agency 75

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Adweek

MARCH 11, 2025

The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able.

Agency 233

Agency Media 233

Adweek

FEBRUARY 3, 2025

The numbers Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of EUR16 billion ($16.52 Organic growth for Q4 was 6.3%, with revenues of EUR3.8 billion ($3.92 The company grew in all regions last year, including the U.S. 4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with.

Agency 233

Agency 233

Adweek

MARCH 13, 2024

From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up."

Agency 363

Agency Marketing 363

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. There are signs that some of the big agency groups have got that message. in 2024, hitting $204.5 Why we care. Whats next?

Agency 115

Agency MarTech Advertising Marketing 115

More About Advertising

DECEMBER 12, 2024

Mother Londons consistent excellence always keeps the bar high for British advertising and in 2024 it has truly been an agency to conjure with: the quality of its work and its people, matched always by an unrivalled business savvy, make it without question MAAs Creative Agency of the Year.

Agency 59

Agency Advertising 59

Adweek

DECEMBER 17, 2024

Agencies earn their reputations with brilliant creativity and the iconic brands they build. But the best agencies are also stable businesses with longstanding clients, not leaky buckets. They are workplaces that value their talent and seek to include diverse perspectives. They set an example for.

Agency 157

Agency 157