Ad Monsters

NOVEMBER 20, 2024

A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. Advertisers want good content and real audiences. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers.

Audience 105

Audience Advertising Cookies Retail 105

Adweek

DECEMBER 5, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.

Audience 359

Audience 359

Adweek

DECEMBER 20, 2024

For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts. Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer.

Retail 259

Retail Media Audience Agency 259

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

Adweek

SEPTEMBER 6, 2024

The data found that the game reached a peak audience. The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on Thursday averaged 48.9 million, according to AdImpact.

Audience 328

Audience Marketing 328

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update is essential for podcast creators looking to optimize their content strategy.

Conversion Rate 111

Conversion Rate Conversion Marketing Audience 111

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? Reclaim audience trust and create sustainable growth.

Cookies 105

Cookies Audience Media Ad Tech 105

Adweek

DECEMBER 18, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Dec. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a.

Audience 264

Audience 264

Digiday

DECEMBER 29, 2024

Whichever way you look at it, 2024 was a slam dunk year for womens sports. The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed.

Banner 73

Banner Marketing Audience Agency 73

Ad Monsters

DECEMBER 18, 2024

In a recent LinkedIn Live discussion, we spoke with Jounce Medias Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. These specialized firms have the resources and expertise to keep up with industry dynamics, allowing publishers to focus on content creation and audience development.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

illumin

DECEMBER 11, 2024

The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. In 2024, holiday campaigns drove an estimated $271.58 The season of giving is also the season of spending, making it an ideal time for capturing audiences’ rapt attention. billion in consumer spending.

Audience 59

Audience Ad Tech Advertising Retail 59

Adweek

MAY 20, 2024

The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160, compared to 154 for the Tokyo 2020 Paralympic Games--have confirmed broadcast deals for this year's event.

Audience 336

Audience 336

Adweek

OCTOBER 2, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts. On the other hand,

Audience 331

Audience 331

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Why we care.

Video Ads 112

Video Ads Viewability Audience Advertising 112

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. This development continued to evolve in 2024. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets.

Advertising 75

Advertising CPM Impressions Video Ads 75

Adweek

MARCH 11, 2024

On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 Sunday's Oscars were more than Ken-ough for ABC. million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight.

Audience 278

Audience 278

Adweek

MARCH 12, 2024

In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. The measurement industry is at an inflection point. Since that.

Audience 279

Audience Media Advertising 279

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Adweek

JUNE 18, 2024

The 2024 Cannes Lions International Festival of Creativity has a new category: humor. Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences," Cannes Lions noted in a statement. Data shows there's good reason behind adding a humor category.

Audience 306

Audience 306

Adweek

JANUARY 21, 2025

According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 29), TV viewing was up 4% month over month, with streamers gaining a big share of audience time. Streamers had a festive holiday season full of football and blockbusters. 25 through Dec.

Audience 303

Audience 303

Adweek

AUGUST 2, 2024

Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes.

Food 301

Food Audience Advertising 301

Adweek

JULY 30, 2024

The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock.

Audience 298

Audience Media Marketing 298

Adweek

NOVEMBER 13, 2024

For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. Our goal is to have the largest, most pristine audience we can have in terms of the subscriber list," said Min, former editorial director at The Hollywood Reporter and.

Audience 279

Audience Media Advertising 279

Martech

MARCH 10, 2025

Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences. Content selection: Audiences are more selective about the content they engage with. The emphasis is on creating impactful content that resonates with audiences in a short time frame (Writefully, 2024).

Marketing 115

Marketing Audience MarTech Media 115

Adweek

JANUARY 6, 2025

million viewers, which was on par with final numbers from 2024. The show's live-streaming audience was up. According to VideoAmp data, Sunday's Golden Globes, which went up against NBC's Sunday Night Football matchup of the Minnesota Vikings and the Detroit Lions, averaged 10.1

Audience 290

Audience 290

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

CPM 116

CPM CPC Click Through Rate Impressions 116

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.

CPM 111

CPM Demand Side Platform Media Impressions 111

Adweek

FEBRUARY 5, 2025

Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St.

Audience 166

Audience Media Advertising 166

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Adweek

JUNE 20, 2024

It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. Marketing for Pride in 2024 appears to be the quietest, Brand leaders frequently say, "We want to be seen as a lifestyle."

Marketing 279

Marketing Audience 279

Adweek

MARCH 20, 2024

Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports. The Media Rating Council has granted measurement company Comscore national accreditation.

Audience 306

Audience Media 306

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.” Gartner consumer data shows that total ad avoidance (e.g.

Audience 139

Audience eCommerce Entertainment Media 139

Adweek

FEBRUARY 5, 2025

Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB's 171 million-strong fan base and even dunking on the NBA's audience of 155.9 In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale.

Entertainment 256

Entertainment Audience Media Marketing 256

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Explore data collaboration platforms as a solution to unify disparate data sources, enhance targeting, and expand audience reach.

Cookies 118

Cookies ROI Audience Agency 118

Martech

JULY 10, 2024

These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. With about 25% of TikTok’s audience under 20, these changes could significantly impact advertising strategies. TikTok implemented new restrictions on ads targeting U.S.

Ad Targeting 114

Ad Targeting MarTech Audience Advertising 114

Exchange Wire

AUGUST 7, 2024

Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [.]

Audience 105

Audience Media 105