Adweek

SEPTEMBER 6, 2024

The data found that the game reached a peak audience. The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on Thursday averaged 48.9 million, according to AdImpact.

Audience 325

Audience Marketing 325

Ad Monsters

NOVEMBER 20, 2024

A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. Advertisers want good content and real audiences. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers.

Audience 89

Audience Advertising Cookies Retail 89

Basis

JANUARY 23, 2024

After all, attention matters for memorability: If audiences can’t remember what they’re seeing from an advertising standpoint, it’s going to be difficult for them to remember the messages being served to them and the brands and advertisers connected to those messages. So, how can advertisers better capture attention in the year ahead?

Audience 66

Audience Impressions A/B Testing Pop-Up 66

Adweek

NOVEMBER 13, 2024

For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. Our goal is to have the largest, most pristine audience we can have in terms of the subscriber list," said Min, former editorial director at The Hollywood Reporter and.

Audience 251

Audience Media Advertising 251

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 203

Audience Cookies Advertising Marketing 203

Exchange Wire

APRIL 18, 2024

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [.]

Audience 59

Audience Media 59

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.” Gartner consumer data shows that total ad avoidance (e.g.

Audience 136

Audience eCommerce Entertainment Media 136

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 230

Healthcare eCommerce Marketing ROI 230

Adweek

OCTOBER 14, 2024

That's good for Disney, which owns ABC and ESPN, and for the National Football League, which benefits from a broader audience. ABC will simulcast six more ESPN Monday Night Football games, including Monday's AFC East matchup between the Buffalo Bills and New York Jets. ESPN / AP) The move is all about ratings. It hurts.

Audience 167

Audience Media 167

MNTN

SEPTEMBER 30, 2024

By the end of 2024, U.S. Clearly, the medium as a whole is no slouch in offering brands massive audiences to target. throughout 2024, reaching a total valuation of $30.1 MNTN Research recently conducted a year-over-year comparison of Q1 2023 and Q1 2024. Connected TV Growth The Connected TV explosion is in full swing.

Entertainment 98

Entertainment Conversion Audience Marketing 98

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? What’s the Latest in the Convergent TV Landscape?

Advertising 108

Advertising Audience Conversion Rate Education 108

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies. Repurpose top-performing posts.

Media 138

Media Marketing Audience Machine Learning 138

Ad Monsters

AUGUST 12, 2024

As one publisher noted, personalizing content and engaging audiences will be key in the coming year. With audience data, subscriptions, and licensing emerging as planned new streams, publishers are laying the groundwork for sustainable growth in an evolving digital ecosystem. But, it’s not all smooth sailing.

Audience 111

Audience Advertising 111

Digiday

NOVEMBER 13, 2023

One approach advertisers are focusing on in 2024 is audience-first creative — building impactful ads and making memorable seasonal moments for the audiences they reach and engage.

Audience 81

Audience Media Marketing Advertising 81

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. This marks the start of an era where AI minimises audience wastage and maximises ad investment returns.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.

Audience 85

Audience Ad Exchange Finance Media 85

Digiday

NOVEMBER 5, 2024

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning.

Machine Learning 82

Machine Learning Ad Tech Audience Agency 82

Adweek

OCTOBER 2, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts. On the other hand,

Audience 323

Audience 323

AdExchanger

APRIL 23, 2024

The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.

Cookies 136

Cookies Audience Marketing Advertising 136

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights. billion in online sales.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. A Tale of Two Audiences: Advertisers and Publishers At Programmatic IO, Meron talked directly to advertisers, addressing their fears of placing ads near news content, especially political coverage. The audience is waiting.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Exchange Wire

JULY 24, 2024

Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever. Taboola for Audience [.]

Audience 64

Audience 64

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 123

Media Advertising Click Through Rate Machine Learning 123

Exchange Wire

SEPTEMBER 17, 2024

ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [.]

Advertising 105

Advertising Audience 105

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 86

Advertising Cookies Audience Banner 86

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

Marketing 121

Marketing MarTech Audience Advertising 121

Ad Monsters

JANUARY 28, 2024

5 Data Privacy Trends to Watch in 2024 The My Health Data Act and its Implications on Sensitive Data This will be the year of reckoning for how we use sensitive data, focusing on using health-related data. In 2024, those laws will either go into effect or regulators will start to enforce them. More state laws. No federal law.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 111

Viewability Electronics Retail Audience 111

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. We’d like to know how it’s been for you.

Marketing 122

Marketing Cookies Machine Learning MarTech 122

Adweek

MARCH 12, 2024

In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. The measurement industry is at an inflection point. Since that.

Audience 265

Audience Media Advertising 265

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Audience 83

Audience Cookies MarTech Marketing 83

Adweek

MARCH 11, 2024

On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 Sunday's Oscars were more than Ken-ough for ABC. million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight.

Audience 246

Audience 246

Martech

OCTOBER 14, 2024

I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024. The audience for these assistive devices is wider than you think. The post Stop insulting your audience with this email behavior appeared first on MarTech. Yeah, that’s a big deal.

Audience 101

Audience Impressions MarTech eCommerce 101

AdExchanger

JANUARY 1, 2024

But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […] The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.

Audience 130

Audience Advertising Marketing Cookies 130

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 111

eCommerce Retail Electronics Conversion 111

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

Marketing 125

Marketing Audience MarTech Communications 125

Martech

JUNE 18, 2024

LinkedIn integration re-authentication Marketers using a LinkedIn LaunchPoint integration will need to re-authenticate their LaunchPoint service between July 26, 2024 and Dec. You can find instructions on how to re-authenticate here for Lead Gen Forms and here for Matched Audiences. Integration functionality will not change.

Conversion 98

Conversion MarTech Audience Marketing 98