Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 105

Marketing Brand Lift Conversion Rate Audience 105

MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. But with a solution like Performance TV, your brand can take it a step further and reach the right customers.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Single Grain

FEBRUARY 1, 2024

LinkedIn, a major platform in the digital advertising landscape, recently announced that they are discontinuing lookalike audiences, a popular targeting option for advertisers. This change will take effect on February 29, 2024. But what does this mean for marketers who have been using lookalike audiences to reach their target audience?

Audience 52

Audience Machine Learning Brand Awareness Advertising 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. It’s where you’ll go to set up campaigns, select target audiences, and upload creative assets.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. It’s where you’ll go to set up campaigns, select target audiences, and upload creative assets.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? You can personalize content, segment audiences, and measure results with ease. The post 10 Best Demand Generation Tools for Marketers in 2024 appeared first on MNTN.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? You can personalize content, segment audiences, and measure results with ease. The post 10 Best Demand Generation Tools for Marketers in 2024 appeared first on MNTN.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JULY 3, 2024

However, if you want to effectively obtain new leads and maximize brand awareness , it’s vital to choose the right mix of demand generation channels. With that in mind, here are ten of the best demand gen channels that you should be using in 2024: 1. For one, you must be able to deliver valuable email content to your audience.

Marketing 52

Marketing SEO Brand Awareness Audience 52

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Billboards on the highway or a coveted spot in the Super Bowl.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

Digiday

APRIL 23, 2024

The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. As a result, the series exceeded its goals and drove triple the increase in positive perception and traffic to the Amazon Ads website. Continue reading this article on digiday.com.

Brand Awareness 79

Brand Awareness Marketing Food Media 79

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 80

Display Advertising Advertising Brand Awareness ROI 80

MNTN

JULY 18, 2024

Therefore, it’s vital that you adapt your growth marketing strategy to align with the preferences of these younger audiences. From there, segment your audience based on their behavior and preferences. Focus on connecting with influencers whose audience mirrors your own. And 57% of millennials feel the same way.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

JULY 18, 2024

Therefore, it’s vital that you adapt your growth marketing strategy to align with the preferences of these younger audiences. From there, segment your audience based on their behavior and preferences. Focus on connecting with influencers whose audience mirrors your own. And 57% of millennials feel the same way.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

JUNE 6, 2024

Once you’ve captured your audience’s attention and made them consider how to improve their nutritional profile, you’ve generated demand and can begin targeting your strategy more effectively. It involves exciting your existing audience base and also potentially reaching out to new ones.

Audience 52

Audience Real Estate Brand Awareness CPL 52

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Digiday

APRIL 23, 2024

The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. As a result, the series exceeded its goals and drove triple the increase in positive perception and traffic to the Amazon Ads website. Continue reading this article on digiday.com.

Brand Awareness 73

Brand Awareness Marketing Food Audience 73

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. Finally, advertisers can grow their audience by using CTV ads.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Digiday

NOVEMBER 16, 2023

For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience.

Brand Awareness 97

Brand Awareness Marketing Entertainment Audience 97

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. This diversity attracts a broad audience, enabling advertisers to reach various demographics within one platform. It’s also vital to keep your ads consistent with your existing branding and voice.

Advertising 52

Advertising Marketing Banner Audience 52

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media 52

Media Conversion Rate Audience Click Through Rate 52

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. It’s a form of over-the-top (OTT) advertising that is pivotal for targeting specific audiences on the service, as it allows your brand to reach viewers across a variety of devices, from smart TVs to mobile phones.

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness.

Advertising 52

Advertising Marketing Video Ads ROI 52

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. Creativity draws in audiences, captures their imaginations, and brings them back for more. It starts a conversation.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%. in 2024 to $20.72

Advertising 81

Advertising Pop-Up Brand Awareness Audience 81

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Spoton Digital Media

AUGUST 21, 2024

We don’t need to tell you the 2024 election is coming. It is a good idea to adjust your marketing strategies because of the 2024 election. A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads.

Marketing 80

Marketing Click Through Rate Audience Brand Awareness 80

Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024. The exception to the rule is People.

Food 84

Food Brand Awareness Audience Video Ads 84

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively.

Audience 91

Audience Brand Awareness Fashion Entertainment 91

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Are you getting the most from your stack?

Marketing 85

Marketing Brand Awareness Machine Learning GDPR 85

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Real Estate 86

Real Estate Manufacturing Brand Awareness Audience 86

Basis

JANUARY 24, 2024

Though it’s happening in phases—with only 1% of Chrome users having cookies disabled in Q1 2024—the total third-party phaseout slated for later this year will be here before we know it. B2B teams often already have a relatively narrow audience they’re trying to connect with, since B2B software and service offerings are quite specific.

Advertising 89

Advertising Marketing Cookies Brand Lift 89

The Ad Tech Blog

MAY 31, 2024

Consumer Engagement: Augmented reality (AR) creates highly interactive and engaging consumer experiences, enhancing memorability and brand connection. billion users globally by 2024 , indicating a rapid growth trajectory. Lastly, the challenge extends to maintaining a balance between innovation and brand consistency.

Education 130

Education Entertainment Fashion Retail 130

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 112

Brand Lift Marketing Brand Awareness Audience 112