Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail 122

Retail GDPR Media Retargeting 122

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Similarly, without third-party cookies, brands and dealers wont have access to the same depth of performance metrics. Next, lets explore the brand side of things.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights. billion in online sales.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 73

Marketing Brand Awareness Education Audience 73

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

Digiday

APRIL 23, 2024

The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. As a result, the series exceeded its goals and drove triple the increase in positive perception and traffic to the Amazon Ads website. Continue reading this article on digiday.com.

Brand Awareness 86

Brand Awareness Marketing Food Audience 86

Martech

APRIL 9, 2024

Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. The combined offering includes: Building brand awareness by discovering and responding to trends across social media. The combined offering includes: Building brand awareness by discovering and responding to trends across social media.

Brand Awareness 113

Brand Awareness MarTech Media Audience 113

MNTN

JULY 18, 2024

Therefore, it’s vital that you adapt your growth marketing strategy to align with the preferences of these younger audiences. From there, segment your audience based on their behavior and preferences. Focus on connecting with influencers whose audience mirrors your own. And 57% of millennials feel the same way.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Digiday

APRIL 23, 2024

The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. As a result, the series exceeded its goals and drove triple the increase in positive perception and traffic to the Amazon Ads website. Continue reading this article on digiday.com.

Brand Awareness 80

Brand Awareness Marketing Food Media 80

Digiday

NOVEMBER 16, 2023

For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience.

Brand Awareness 97

Brand Awareness Marketing Entertainment Audience 97

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. But with a solution like Performance TV, your brand can take it a step further and reach the right customers.

Marketing 59

Marketing Brand Awareness Audience ROI 59

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. Creativity draws in audiences, captures their imaginations, and brings them back for more. It starts a conversation.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 88

Advertising Retail Pop-Up Media 88

MNTN

JULY 3, 2024

However, if you want to effectively obtain new leads and maximize brand awareness , it’s vital to choose the right mix of demand generation channels. With that in mind, here are ten of the best demand gen channels that you should be using in 2024: 1. For one, you must be able to deliver valuable email content to your audience.

Marketing 52

Marketing SEO Brand Awareness Audience 52

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Single Grain

FEBRUARY 1, 2024

LinkedIn, a major platform in the digital advertising landscape, recently announced that they are discontinuing lookalike audiences, a popular targeting option for advertisers. This change will take effect on February 29, 2024. But what does this mean for marketers who have been using lookalike audiences to reach their target audience?

Audience 52

Audience Machine Learning Brand Awareness Advertising 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? You can personalize content, segment audiences, and measure results with ease. The post 10 Best Demand Generation Tools for Marketers in 2024 appeared first on MNTN.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? You can personalize content, segment audiences, and measure results with ease. The post 10 Best Demand Generation Tools for Marketers in 2024 appeared first on MNTN.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

Martech

JUNE 28, 2024

The good news is that, in addition to driving traditional brand metrics, broad-reach tactics often still work very hard for the business. By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%. in 2024 to $20.72

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Billboards on the highway or a coveted spot in the Super Bowl.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

VideoWeek

APRIL 11, 2023

According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device. “When you think metaverse it’s easy to punch up,” comments Bishop.

Advertising 117

Advertising Brand Awareness Agency Education 117

Basis

JANUARY 24, 2024

Though it’s happening in phases—with only 1% of Chrome users having cookies disabled in Q1 2024—the total third-party phaseout slated for later this year will be here before we know it. B2B teams often already have a relatively narrow audience they’re trying to connect with, since B2B software and service offerings are quite specific.

Advertising 103

Advertising Marketing Cookies Brand Lift 103

Spoton Digital Media

AUGUST 21, 2024

We don’t need to tell you the 2024 election is coming. It is a good idea to adjust your marketing strategies because of the 2024 election. A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Across countries, performance-focused buyers are more likely to advertise in-app than brand buyers, at 77 percent and 60 percent, respectively.

Audience 92

Audience Brand Awareness Fashion Entertainment 92

Martech

JUNE 27, 2024

When discussing “TV in the digital age” in 2024, certain expectations come with it. The evolution of viewing habits Let me start by acknowledging the painfully obvious: How audiences consume television has fundamentally changed. While linear TV still captures 61.5%

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. It’s where you’ll go to set up campaigns, select target audiences, and upload creative assets.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. It’s where you’ll go to set up campaigns, select target audiences, and upload creative assets.

Advertising 52

Advertising Marketing CPM Audience 52

The Ad Tech Blog

MAY 31, 2024

Consumer Engagement: Augmented reality (AR) creates highly interactive and engaging consumer experiences, enhancing memorability and brand connection. billion users globally by 2024 , indicating a rapid growth trajectory. Lastly, the challenge extends to maintaining a balance between innovation and brand consistency.

Education 130

Education Entertainment Fashion Retail 130

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. million USD in 2024. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. That’s a high value of brand awareness and recall.

Advertising 110

Advertising Affiliates Audience Ad Space 110

MNTN

JUNE 6, 2024

Once you’ve captured your audience’s attention and made them consider how to improve their nutritional profile, you’ve generated demand and can begin targeting your strategy more effectively. It involves exciting your existing audience base and also potentially reaching out to new ones.

Audience 52

Audience Brand Awareness Real Estate CPL 52

Martech

DECEMBER 21, 2023

Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. The event’s content and messages should match the target audience to make sure attendees are engaged. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

MarTech 102

MarTech Brand Awareness Audience Education 102