VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.

Advertising 88

Advertising Cookies Brand Lift Machine Learning 88

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

SEPTEMBER 25, 2024

Help Clients to Optimize Their First-Party Data As advertisers know well, first-party data is currently the best replacement for third-party data: Not only is it privacy-friendly, but it also provides a high degree of precision in understanding an audience. Research shows that attention drives brand outcomes,” says Boyle.

Agency 75

Agency Media Cookies Education 75

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. It's also going to be important for CPG brands and advertisers to really focus in on researching and understanding consumer behaviors.

Advertising 52

Advertising Marketing Cookies Audience 52

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. And if they’re trying to reach HCPs, that strategy might include targeting medical journals, medical resources, and other online medical content that appeals to the HCP audience.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 69

Advertising Audience A/B Testing Brand Lift 69

Digital Remedy

DECEMBER 7, 2022

This key difference gives performance TV the capability to target and measure audiences. Advertising on traditional TV can sometimes feel like a shot in the dark because there is no definitive way to measure results—so advertisers must rely on broad reach and frequency measures and post-campaign lift studies. Website visits.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

NOVEMBER 12, 2024

Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. An ad for a skincare brand’s sunscreen, for instance, might be particularly impactful on a bright spring day. Dynamic : Adjust and personalize ads in real-time to cater to your target audience.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience.

Advertising 84

Advertising Pop-Up Impressions Demand Side Platform 84

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

VideoWeek

AUGUST 30, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. Accessible via the OneFootball app on mobile, desktop and CTV, ‘Home of Serie A’ will livestream all 380 Serie A matches in the 2024/25 season, alongside short-form video content.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

SEPTEMBER 15, 2024

Political advertisers now leverage custom audience segments at unprecedented levels, using political affiliation, interest-based targeting, and demographic data like race and ethnicity. Multicultural and younger voters, critical for this year’s election cycles, are key audiences that OOH tends to over-index with. OOH produced a 3.4%

Geo targeting 114

Geo targeting Audience Brand Lift Affiliates 114

VideoWeek

JULY 12, 2024

“Aggregating content from trusted providers with extensive audience reach will make our platform even more attractive and expand the range of programmes available to our users 24/7.” Advertisers will be able to target in-market audiences using the data, and run formats created by Currys on inventory handled by Titan OS.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52