Basis

DECEMBER 1, 2023

billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Top Stories WBD Ad Revenues Decline, but Streaming Growth Continues Warner Bros. Read more on VideoWeek.

Media 52

Media Marketing Agency Brand Lift 52

VideoWeek

OCTOBER 2, 2024

VideoWeek spoke with Matt Nash, SVP EMEA at Pixability, to hear how brand safety and suitability measurement in YouTube is evolving, and where the main risks for advertisers are in 2024. What are the main risks for YouTube advertisers in 2024? YouTube can obviously be bought directly by advertisers and agencies.

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Basis

SEPTEMBER 25, 2024

Help Clients to Optimize Their First-Party Data As advertisers know well, first-party data is currently the best replacement for third-party data: Not only is it privacy-friendly, but it also provides a high degree of precision in understanding an audience. Research shows that attention drives brand outcomes,” says Boyle.

Agency 96

Agency Media Cookies Education 96

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 92

Advertising Audience A/B Testing Brand Lift 92

Basis

NOVEMBER 12, 2024

Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. An ad for a skincare brand’s sunscreen, for instance, might be particularly impactful on a bright spring day. Dynamic : Adjust and personalize ads in real-time to cater to your target audience.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. It's also going to be important for CPG brands and advertisers to really focus in on researching and understanding consumer behaviors.

Advertising 52

Advertising Marketing Cookies Audience 52

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. And if they’re trying to reach HCPs, that strategy might include targeting medical journals, medical resources, and other online medical content that appeals to the HCP audience.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Digital Remedy

DECEMBER 7, 2022

This key difference gives performance TV the capability to target and measure audiences. Advertising on traditional TV can sometimes feel like a shot in the dark because there is no definitive way to measure results—so advertisers must rely on broad reach and frequency measures and post-campaign lift studies. Website visits.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

Ad Monsters

SEPTEMBER 15, 2024

Political advertisers now leverage custom audience segments at unprecedented levels, using political affiliation, interest-based targeting, and demographic data like race and ethnicity. Multicultural and younger voters, critical for this year’s election cycles, are key audiences that OOH tends to over-index with. OOH produced a 3.4%

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JULY 12, 2024

“Aggregating content from trusted providers with extensive audience reach will make our platform even more attractive and expand the range of programmes available to our users 24/7.” Advertisers will be able to target in-market audiences using the data, and run formats created by Currys on inventory handled by Titan OS.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

VideoWeek

AUGUST 30, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. Accessible via the OneFootball app on mobile, desktop and CTV, ‘Home of Serie A’ will livestream all 380 Serie A matches in the 2024/25 season, alongside short-form video content.

Retail 52

Retail Media Non-Profit Ad Tech 52

Ad Monsters

JANUARY 24, 2025

However, a December 2024 survey by Advertiser Perceptions found that 62% of advertisers viewed a U.S. billion in ad revenue in 2024, has made it a cornerstone for brands like Disney, Walmart, and Amazon, collectively accounting for $690 million of that spend. ban as likely, prompting many to scale back or pause ad spend.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119

VideoWeek

JANUARY 10, 2025

The two say that the combined offering will provide a more compelling proposition for audiences, while also giving greater scale overall – together, Fubo and Hulu + Live TV currently have over 6.2 million subscribers in North America. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52