Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging.

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

MarTech 113

MarTech Food Machine Learning SEO 113

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

JULY 25, 2024

By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Make sure to approach these techniques with integrity, maintaining the necessary transparency and trust with your audience to achieve sustainable success.

MarTech 121

MarTech Audience Marketing Conversion 121

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S. Processing.

Retail 111

Retail Media Retargeting Audience 111

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. This contributes to the perception that devices and apps monitor consumers offline audio conversations.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 121

ROI Media Audience Ad Inventory 121

illumin

NOVEMBER 7, 2024

TikTok launched its “Search Ads” campaign on September 24, 2024. The move also comes after TikTok’s research found that adding search ads alongside in-feed ads has led to a 20% increase in conversions. This campaign gives advertisers the ability to target ads based on what users are actively searching for.

Search Advertising 106

Search Advertising Ad Space Conversion Ad Tech 106

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #1: Signal Loss Remains a Challenge What a difference a year makes.

Advertising 102

Advertising Retail Cookies Video Ads 102

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

PubMatic

NOVEMBER 13, 2024

billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take a deeper dive into the challenges and key solutions that commerce media networks must adopt to thrive in this moment of tremendous opportunity. With global spending on commerce media expected to surpass  $81.6

Media 106

Media Ad Tech Retail Display Advertising 106

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. “To Image: Bose.

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 145

Retail MarTech Communications eCommerce 145

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Martech

JUNE 18, 2024

Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Conversational Flow cards Much like tokens in a Marketo program, marketers are now able to manage flow actions across Dialogues by using a Conversational Flow card.

Conversion 106

Conversion MarTech Audience Marketing 106

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. increase in online sales compared to 2023 , reaching $271.58

Real Estate 97

Real Estate Retail Audience Conversion 97

Basis

JANUARY 23, 2024

After all, attention matters for memorability: If audiences can’t remember what they’re seeing from an advertising standpoint, it’s going to be difficult for them to remember the messages being served to them and the brands and advertisers connected to those messages. So, how can advertisers better capture attention in the year ahead?

Audience 82

Audience Impressions A/B Testing Pop-Up 82

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. For example, instead of Download our guide, use Dont miss the trends shaping 2024. Design choices should meet accessibility standards to make your CTAs usable for all audiences.

A/B Testing 119

A/B Testing Pop-Up Click Through Rate Conversion 119

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? What’s the Latest in the Convergent TV Landscape?

Advertising 111

Advertising Audience Conversion Rate Education 111

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 111

SEO Conversion Communications Audience 111

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. First, defining audience segments specific to the channels youre advertising on is key. But that doesnt mean those tactics arent revenue-driving and critical to a well-rounded campaign.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. It also leads to higher engagement and conversion rates. This increases ad campaign efficiency by eliminating wasted impressions.

Advertising 106

Advertising Conversion Rate Conversion Impressions 106

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. This deepens emotional connections with audiences while showcasing momentum and innovation. Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing 126

Marketing Cookies MarTech Conversion 126

Ad Rants

MAY 6, 2024

Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. Use storytelling in your ads to engage your audience emotionally and psychologically.

Conversion Rate 214

Conversion Rate Audience Conversion Advertising 214

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech

OCTOBER 14, 2024

In June 2024, Tractor Supply, a rural lifestyle retailer, faced significant backlash from conservative activists over its DEI policies, including LGBTQIA+ events and diversity-focused hiring practices. For example, many marketers believe they understand their audience based on surface-level demographic data or trending consumer insights.

Audience 123

Audience eCommerce Marketing Education 123

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail 122

Retail GDPR Media Retargeting 122

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

MNTN

SEPTEMBER 30, 2024

By the end of 2024, U.S. Clearly, the medium as a whole is no slouch in offering brands massive audiences to target. throughout 2024, reaching a total valuation of $30.1 MNTN Research recently conducted a year-over-year comparison of Q1 2023 and Q1 2024. Connected TV Growth The Connected TV explosion is in full swing.

Entertainment 98

Entertainment Conversion Audience Marketing 98

Martech

JANUARY 24, 2025

These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. Questions like these also arose in 2024. Instead of just “right message/right audience,” it can also help you forecast spending.

Marketing 125

Marketing Non-Profit MarTech Education 125