Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? Reclaim audience trust and create sustainable growth.

Cookies 105

Cookies Audience Media Ad Tech 105

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions.

Cookies 117

Cookies ROI Audience Agency 117

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Continue reading this article on digiday.com.

Cookies 69

Cookies Retargeting Audience Media 69

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. The same behavior will repeat as browsers let users choose whether to accept third-party cookies.

Media 109

Media Retail Advertising Cookies 109

Martech

JULY 16, 2024

Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-party data in favor of applying AI to first-party segments to increase reach and impact. Targeting the right audience leads to higher ROI. Are you getting the most from your stack?

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Yet, challenges persist. Trend #1: Signal Loss Remains a Challenge What a difference a year makes.

Advertising 102

Advertising Retail Cookies Video Ads 102

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Various ID and tags to help identify audiences across platforms.

Cookies 108

Cookies Retail MarTech Audience 108

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S. Processing.

Retail 111

Retail Media Retargeting Audience 111

illumin

JANUARY 14, 2025

Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority.

Advertising 101

Advertising Marketing Retail Agency 101

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. This is a long time coming; marketers who’ve prepared ahead of time are ready and able to pivot – adjusting their strategies and targeting approaches to still reach their audience effectively.

Cookies 111

Cookies Audience Ad Tech Advertising 111

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Ad Monsters

NOVEMBER 10, 2024

From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. 5 Key Lessons from Prebid Summit 2024 1. Here’s what publishers need to know to stay ahead in this privacy-first era.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

Cookies 93

Cookies Advertising Audience 93

Martech

FEBRUARY 20, 2025

Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data.

Advertising 85

Advertising Retargeting Audience Cookies 85

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 126

Marketing Cookies MarTech Conversion 126

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies. The keyword here is “suggest.”

Media 142

Media Marketing Audience Machine Learning 142

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. But RMNs need to mature.

Retail 119

Retail Media Cookies Electronics 119

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. We’d like to know how it’s been for you.

Marketing 128

Marketing Cookies Machine Learning MarTech 128

Martech

DECEMBER 3, 2024

Dig deeper: The 4 types of content B2B buyers want Account-based marketing is not the magic bullet Chris Golec founded Demandbase in 2006, very much under the ABM banner, and along with competitors like Engagio and Terminus, set about explaining the importance of an account-based approach to the B2B marketing audience. Processing.

Marketing 115

Marketing CPC Cookies Conversion Rate 115

Martech

JANUARY 23, 2025

And what happened to the massive AI improvements we were promised for 2024? Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. We may be seeing the last few years of the third-party cookie, but even that cookie wont crumble completely in 2025. Just sayin.

MarTech 110

MarTech Cookies ROI A/B Testing 110

Digiday

DECEMBER 6, 2023

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Cookies 98

Cookies Marketing Audience Agency 98

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Audience 104

Audience Cookies MarTech Marketing 104

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking.

Cookies 113

Cookies Mobile Ads MarTech Advertising 113

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 129

Media Advertising Click Through Rate Machine Learning 129

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 102

Advertising Cookies Audience Banner 102

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? What’s the Latest in the Convergent TV Landscape?

Advertising 111

Advertising Audience Conversion Rate Education 111

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Yet, that’s just the beginning.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

AdExchanger

JANUARY 1, 2024

But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […] The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.

Audience 137

Audience Advertising Marketing Cookies 137

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

AUGUST 13, 2024

GetResponse wasn’t looking for a “cookie-cutter” marketing professional but someone with a unique blend of corporate and entrepreneurial experience. Rather than acquiring vast, impersonal audiences, brands should cultivate authentic communities built on mutual respect and value exchange. Are you getting the most from your stack?

Marketing 129

Marketing Audience Media Food 129

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

VideoWeek

NOVEMBER 6, 2024

For example, the proportion of agencies transacting more than 41 percent of their CTV buys programmatically fell from 47 percent in 2023 to 41 percent in 2024. In 2024, around one-third of the buy-side is transacting more than 81 percent of their video investments programmatically, according to IAB Europe.

Media 59

Media Cookies Agency Viewability 59