Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies 117

Cookies Non-Profit Audience GDPR 117

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

Cookies 90

Cookies Advertising Audience 90

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 128

Marketing Cookies MarTech Conversion 128

Digiday

DECEMBER 6, 2023

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Cookies 87

Cookies Marketing Audience Agency 87

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. We’d like to know how it’s been for you.

Marketing 129

Marketing Cookies Machine Learning MarTech 129

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies. The keyword here is “suggest.”

Media 142

Media Marketing Audience Machine Learning 142

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. But RMNs need to mature.

Retail 107

Retail Media Cookies Electronics 107

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 119

Ad Tech Cookies Conversion Media 119

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Yet, that’s just the beginning.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Audience 91

Audience Cookies MarTech Marketing 91

VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 86

Advertising Cookies Audience Banner 86

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? What’s the Latest in the Convergent TV Landscape?

Advertising 108

Advertising Audience Conversion Rate Education 108

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 130

Media Advertising Click Through Rate Machine Learning 130

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Years into the goodbye cookies saga , major players are still not on the same page. Amazon on the Reach deal. “As

Cookies 105

Cookies Ad Tech Advertising MarTech 105

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 117

Cookies First-Party Cookies GDPR Pop-Up 117

Ad Monsters

NOVEMBER 10, 2024

From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. 5 Key Lessons from Prebid Summit 2024 1. Here’s what publishers need to know to stay ahead in this privacy-first era.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

Ad Monsters

JANUARY 28, 2024

With cookie deprecation finally here, how could it not be? 5 Data Privacy Trends to Watch in 2024 The My Health Data Act and its Implications on Sensitive Data This will be the year of reckoning for how we use sensitive data, focusing on using health-related data. Regulators are also interested in this technology.

Pharmaceuticals 110

Pharmaceuticals Ad Tech Healthcare Audience 110

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 103

Advertising Marketing Conversion Rate Audience 103

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 84

Cookies Machine Learning ROI Conversion 84

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

Cookies 52

Cookies Advertising Audience 52

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting.

Advertising 83

Advertising Marketing Cookies Impressions 83

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Ad Monsters

JUNE 27, 2024

Discover how top publishers are transforming their revenue models and embracing AI at Cannes Lions 2024, with insights from industry leaders on transparency, CTV, and innovative ad tech strategies. This move has standardized the process of contextual buying, making it easier for advertisers to target specific audiences.

Ad Tech 95

Ad Tech Cookies Audience Media 95

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. and increased to 45.1%

Cookies 104

Cookies Advertising Viewability Ad Tech 104

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking.

Cookies 108

Cookies Mobile Ads MarTech Advertising 108

PubMatic

FEBRUARY 21, 2024

According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

Audience 98

Audience Media Advertising Retail 98

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail 116

Retail GDPR Media Retargeting 116

AdExchanger

JANUARY 1, 2024

But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […] The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.

Audience 125

Audience Advertising Marketing Cookies 125

Mediavine

JUNE 17, 2024

As the 2024 election creeps closer, it feels like you can’t escape it. Not in 2024. Political advertising is no different; if a user sees an ad for a specific candidate, it’s likely that candidate’s campaign has identified that user as a good audience for it. “As “Let’s talk about politics.” But hear us out.

Advertising 93

Advertising CPM Cookies Impressions 93

Digiday

APRIL 15, 2024

Furthermore, based on a new survey by Digiday and Piano, 2024 presents a trifold set of chief concerns for our publisher respondents: evolving consumer demands of their favorite media channels (topping the list at 81%), the economy (80%) and stricter privacy regulations (72%).

Cookies 80

Cookies Media Audience Marketing 80

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions.

Cookies 118

Cookies ROI Audience Agency 118

Relevant-Digital

SEPTEMBER 25, 2024

DMEXCO 2024 once again offered a fantastic opportunity to explore the latest digital marketing and technology trends. Overall, the digital advertising market is expected to grow in Europe in 2024, with growth predicted to reach 8.1%. 74% of agencies and 66% of publishers plan to use contextual targeting to reach new audiences.

Media 52

Media Advertising Retail Cookies 52