Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Ad salesman: “That’s because you’re not in the target audience.” How is it possible for numbers to be as bad as the ANA suggests?

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Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 By 2024, US ad spend on the channel is expected to surpass $1 billion. Or that play above the pump at a gas station? YoY in the US.

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Advertising Demand Side Platform Pop-Up Audience 88

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

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AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. And save time while winning over customers massively.

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illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

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VideoWeek

APRIL 24, 2024

Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

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Demand Side Platform Ad Tech Ad Server Advertising 64

Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising 98

Advertising Cookies CPM Retargeting 98

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6. Data Clean Rooms 3.

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Cookies First-Party Cookies Audience Retargeting 101

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?

Advertising 52

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VideoWeek

MARCH 14, 2025

Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.

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Food Ad Tech Media Agency 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. But monetisation of this content is currently insufficient.

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Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Social platforms have dominated the native space for so long due to their audience targeting capabilities and array of available ad formats.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 By 2024, US ad spend on the channel is expected to surpass $1 billion. Or that play above the pump at a gas station? YoY in the US.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

VideoWeek

AUGUST 23, 2024

Ad spend reached approximately $744 million in H1 2024, compared to $982 million in H1 2023. Nexxen Makes ACR Data Available on The Trade Desk Nexxen’s automatic content recognition (ACR) data is now available on The Trade Desk demand-side platform, under a new partnership announced on Wednesday. CEO Tom Pachys.

Ad Tech 98

Ad Tech Cookies Agency Media 98

illumin

JUNE 27, 2024

Uber’s Journey Ads expansion includes partnerships with demand-side platforms or DSPs such as Google’s Display & Video 360 and Yahoo DSP. The move comes as part of Uber’s continued efforts to build its advertising business, especially as the platform aims to reach $1 billion in ad revenue by the end of 2024.

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Demand Side Platform Video Ads Food Advertising 59

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. This allows an MMP SDK to add users to custom audiences on behalf of advertisers based on their in-app behavior.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

VideoWeek

AUGUST 28, 2024

. “Initial CPMs were on the higher side, reflecting the platform’s ambitious market positioning,” comments Jonathan Manning, Director of Advanced TV at Medialab Group, an independent media agency. While it wasn’t the smoothest start, it highlighted key areas for growth and improvement.”

CPM 69

CPM Demand Side Platform Audience Media 69

Basis

JULY 23, 2024

Unlike traditional banner ads that can feel intrusive and are often ignored, native ads match the form and function of the platform on which they appear. By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create richer, more relevant brand experiences for consumers across screens and devices.

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Native Advertising Advertising Display Advertising Demand Side Platform 59

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

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MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

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VideoWeek

AUGUST 8, 2023

To that end, Ad Alliance, the ad sales house of RTL Deutschland, is in talks with the RTL Zwei (in which RTL holds a minority stake) to take over the channel’s advertising sales at the beginning of 2024. And in June, RTL Hungary acquired the broadcast rights for the UEFA Champions League, commencing in 2024/25.

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Demand Side Platform Entertainment Advertising Marketing 52

MNTN

AUGUST 5, 2024

in 2024, reaching a total revenue of just over $30 billion. However, if you are trying to target a very niche audience, you might end up paying for more space than you need. That kind of precise targeting ensures your ads are seen by the most relevant audience, improving the odds of a conversion. How Do Ad Networks Work?

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MNTN

AUGUST 5, 2024

in 2024, reaching a total revenue of just over $30 billion. However, if you are trying to target a very niche audience, you might end up paying for more space than you need. That kind of precise targeting ensures your ads are seen by the most relevant audience, improving the odds of a conversion. How Do Ad Networks Work?

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Ad network Ad Exchange Ad Space Audience 52

VideoWeek

OCTOBER 6, 2023

Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. million (50.4 million (50.2

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Smart-Hub

DECEMBER 22, 2023

AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

SEPTEMBER 15, 2023

Rao has been at the business for 23 years, most recently serving as CEO of its Audience Measurement Unit. Meanwhile Nielsen has struggled to keep up with fragmented audience consumption, allowing alternative measurement companies to gain traction, including Comscore, iSpot.TV and VideoAmp. Read on VideoWeek. Read on VideoWeek.

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Demand Side Platform Retail Agency Media 52

Basis

OCTOBER 4, 2022

The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement. However, the industry may be in for a wake-up call as they are forced to re-think voter targeting right before a big 2024 election year.

Media 52

Media Marketing Cookies Demand Side Platform 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).

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Marketing Cookies Demand Side Platform Impressions 52

Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising 52

Advertising Cookies CPM Retargeting 52

VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. billion in AI and machine learning for the rest of 2024. percent YoY during Q1 2024, with ad revenues up by 6.3 Let’s do this!!

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Media Retail Ad Server Ad Inventory 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

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Video Ads Impressions Viewability Media 52

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. For instance, marketers can create histograms showing the approximate number of users in a location who have seen their ads.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. ” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service.

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VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. percent in 2023 and 8.2

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Media Retail GDPR Agency 52

VideoWeek

MAY 31, 2024

Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 AI chatbots can scour publishers’ properties to inform their answers, thereby siphoning off audiences from those same publishers. percent in 2023.

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