VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Basis

FEBRUARY 29, 2024

And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

Smart-Hub

APRIL 1, 2024

Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

AdvertiseMint

OCTOBER 31, 2023

Now, the pendulum is swinging away from unfettered cookie tracking: Google plans to phase out third-party cookies in Chrome by 2024. Browsers like Safari and Firefox already restrict cookies. The unregulated cookie potluck is winding down. Cookie alternatives should now be fully implemented.

Cookies 98

Cookies Marketing SEO GDPR 98

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Artificial Intelligence This was definitely this year’s hottest topic.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Automatad Inc.

FEBRUARY 14, 2022

Vice Media Group rolled out plans to diversify revenue by 2024. Furthermore, around 55% of publishers do not have viable first-party data collection solutions to make up for measurement or addressability requirements once third-party cookies become obsolete. Vice Media Looking to Diversify Revenue by 2024.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

JANUARY 23, 2025

And what happened to the massive AI improvements we were promised for 2024? Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. We may be seeing the last few years of the third-party cookie, but even that cookie wont crumble completely in 2025.

MarTech 107

MarTech Cookies ROI A/B Testing 107

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. You can control which data is sent to the vendor and how.

Cookies 118

Cookies First-Party Cookies GDPR Pop-Up 118