Playwire

DECEMBER 11, 2023

Key Points Navigating New Privacy Laws : Publishers and creators must adapt to emerging global privacy laws in 2024, focusing on user consent and transparent data processing to remain compliant.

Audience 96

Audience GDPR Cookies 96

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

Advertising 104

Advertising Cookies GDPR Communications 104

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus. But what novelties does this gradual process bring to the online advertising world?

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. This is taking place for a number of reasons. But does it really do that?

GDPR 98

GDPR Cookies Real Estate Audience 98

Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

Data Management Platform 101

Data Management Platform Cookies GDPR Machine Learning 101

Clearcode

JUNE 7, 2023

This ability to identify individuals across the web gave rise to behavioural ad targeting, as well as audience and campaign measurement, frequency capping, and attribution. The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Ad Monsters

APRIL 10, 2024

The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Scale : what’s the match rate with my audience?

Cookies 77

Cookies GDPR Audience Media 77

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. Finally, advertisers can grow their audience by using CTV ads.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

NOVEMBER 15, 2023

This new subscription option comes as a response to the EU’s General Data Protection Regulation (GDPR) – one of the strictest, if not the strictest, data privacy and security laws globally. Namely, users in the EU with a paid account will not see ads and marketers will need to adapt in order to best reach these audiences.

GDPR 97

GDPR Ad Tech Advertising Media 97

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

GDPR 77

GDPR Marketing Cookies Audience 77

Martech

JANUARY 5, 2023

They’ll also use intelligent email campaigns that suggest recommended additional related content pieces to audiences, and AI that captures data from the first letter typed and not just upon form submission, Yorke said. Already in 2023, GDPR has hit Meta with much much more. “We By 2024, that figure is expected to be more than 75%.

Marketing 109

Marketing GDPR eCommerce Machine Learning 109

Basis

NOVEMBER 8, 2023

The future is cookieless, and it’s coming up fast—in the second half of 2024, to be precise! However, the transition will be an incremental one, starting in Q1 2024 with about 1% of Chrome users, and progressing gradually from there. Have you heard the news? But why are third-party cookies going away?

Cookies 96

Cookies GDPR Audience Advertising 96

AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Now, the pendulum is swinging away from unfettered cookie tracking: Google plans to phase out third-party cookies in Chrome by 2024. Laws like GDPR pushed back. Phase 3: A New Paradigm (2024 and beyond) Third-party cookies are fully retired.

Cookies 98

Cookies Marketing SEO GDPR 98

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). All the data about the audience can be divided into three types: first-party, second-party and third-party. Customer Support. Social media and polls.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0

Cookies 97

Cookies GDPR Advertising Display Advertising 97

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. They can be used for wider targeting, audience profiling , and cross-tracking of ads. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. C ompliance with GDPR, CCPA and DSAR. Speeds upload time as fewer client-side scripts are loaded.

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. Regulatory risks: Several countries and regions have already implemented strict data privacy regulations like GDPR and CCPA.

Advertising 93

Advertising Cookies Non-Profit CPA 93

Martech

MARCH 27, 2023

Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Aside from rethinking audience targeting and focusing on first-party data , marketers must up their analytics skills to use the data effectively and draw meaningful insights. Consumer privacy is also a significant consideration.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. It has worked with the U.K. Google might feel that the transparency has not been appreciated. But it raises significant issues for mobile marketing too.

Cookies 111

Cookies Advertising GDPR MarTech 111

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Currently, it’s expected that Google will shut off support for third-party cookies in Chrome in 2024. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Digital Turbine

JANUARY 16, 2024

As of January 16, 2024, the rules of consent management for advertising purposes have changed for good. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. Fast forward to today, January 16, 2024, and the game has changed. The IAB’s TCF 1.1

GDPR 52

GDPR Mobile Ads Audience Advertising 52

Basis

JANUARY 22, 2023

Last year, Google announced (yet again) that’s it’s delaying third-party cookie deprecation in its Chrome browser , this time until the second half of 2024. Here are just three of the reasons: The introduction of data privacy laws governing the collection, use, and disclosure of data (think GDPR in Europe, CCPA in California, etc.)

Retargeting 96

Retargeting Cookies Brand Awareness Conversion 96

Basis

FEBRUARY 29, 2024

Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision. And first-party data is perhaps the heaviest hitter on that list.

Cookies 98

Cookies Non-Profit Audience First-Party Cookies 98

Digiday

SEPTEMBER 22, 2022

where a more welcome federal one is also in prospect) as well as in Europe — was a more pressing concern than the 2024 depreciation of third-party cookies by Google. . And it’s this issue that takes us back to Google’s catchwords for Dmexco 2022: trust, and transparency.

GDPR 72

GDPR Cookies Conversion Audience 72

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. 2022 – 2027).

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Martech

JANUARY 22, 2024

Status: Live Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: All Tiers Track brand engagement with LinkedIn @mention monitoring What’s new: HubSpot introduces monitoring of LinkedIn @mentions for company pages, enabling easy tracking and engagement with audience comments and posts.

Banner 104

Banner eCommerce Cookies MarTech 104

Ad Monsters

JUNE 13, 2024

The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. Now, with 3PC going away, buyers and sellers are looking for more ways to reach addressable audiences and bridging definitely can work for that.” The practice in question is a technique called ID bridging.

Cookies 64

Cookies Advertising Conversion Ad Tech 64

Basis

MAY 15, 2023

Despite Google delaying third-party cookie loss to 2024, the fact remains that our industry is in the midst of an identifier crisis. This type of targeting presents the opportunity to build custom creative with specific audiences in mind (sometimes referred to as “localized marketing”). offense to our Hellenic ancestors!) How, exactly?

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

illumin

APRIL 29, 2024

Three days before it releases its Q1 2024 report, Google provided an update regarding the timeline for phasing out third-party cookies in Chrome: “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. In addition, Google announced its decision to remove third-party cookies in 2024.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Basis

NOVEMBER 15, 2022

In the wake of privacy-minded regulations such as CCPA and GDPR, and with Google now (supposedly) deprecating third-party cookies in Chrome in 2024 , first-party data looks increasingly central to supporting a vibrant digital media advertising strategy. Prepare your data infrastructure.

Marketing 92

Marketing Communications GDPR Cookies 92