Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus. But what novelties does this gradual process bring to the online advertising world?

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Martech

JANUARY 19, 2024

If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

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Digital Turbine

JANUARY 16, 2024

As of January 16, 2024, the rules of consent management for advertising purposes have changed for good. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. Fast forward to today, January 16, 2024, and the game has changed. The IAB’s TCF 1.1

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Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. This is taking place for a number of reasons. But does it really do that?

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Clearcode

JUNE 7, 2023

This ability to identify individuals across the web gave rise to behavioural ad targeting, as well as audience and campaign measurement, frequency capping, and attribution. The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.

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MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.

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Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

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illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. They can be used for wider targeting, audience profiling , and cross-tracking of ads. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled.

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Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

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illumin

NOVEMBER 15, 2023

This new subscription option comes as a response to the EU’s General Data Protection Regulation (GDPR) – one of the strictest, if not the strictest, data privacy and security laws globally. Namely, users in the EU with a paid account will not see ads and marketers will need to adapt in order to best reach these audiences.

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AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Now, the pendulum is swinging away from unfettered cookie tracking: Google plans to phase out third-party cookies in Chrome by 2024. Laws like GDPR pushed back. Phase 3: A New Paradigm (2024 and beyond) Third-party cookies are fully retired.

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illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.

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Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Scale : what’s the match rate with my audience?

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Basis

NOVEMBER 8, 2023

The future is cookieless, and it’s coming up fast—in the second half of 2024, to be precise! However, the transition will be an incremental one, starting in Q1 2024 with about 1% of Chrome users, and progressing gradually from there. Have you heard the news? But why are third-party cookies going away?

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Ad Monsters

APRIL 10, 2024

The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?

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Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

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Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

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Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. Regulatory risks: Several countries and regions have already implemented strict data privacy regulations like GDPR and CCPA.

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Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

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Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0

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Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Currently, it’s expected that Google will shut off support for third-party cookies in Chrome in 2024. Table of Contents What Are Third-Party Cookies?

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Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. C ompliance with GDPR, CCPA and DSAR. Speeds upload time as fewer client-side scripts are loaded.

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Ad Monsters

JUNE 13, 2024

The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. Now, with 3PC going away, buyers and sellers are looking for more ways to reach addressable audiences and bridging definitely can work for that.” The practice in question is a technique called ID bridging.

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illumin

APRIL 29, 2024

Three days before it releases its Q1 2024 report, Google provided an update regarding the timeline for phasing out third-party cookies in Chrome: “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem.

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Martech

JANUARY 5, 2023

They’ll also use intelligent email campaigns that suggest recommended additional related content pieces to audiences, and AI that captures data from the first letter typed and not just upon form submission, Yorke said. Already in 2023, GDPR has hit Meta with much much more. “We By 2024, that figure is expected to be more than 75%.

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VideoWeek

OCTOBER 11, 2024

It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Instead, you’ll be paid based on engagement with your content from Premium users.

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Basis

FEBRUARY 29, 2024

Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision. And first-party data is perhaps the heaviest hitter on that list.

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Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. In addition, Google announced its decision to remove third-party cookies in 2024.

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Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Processing.

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Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

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Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. It has worked with the U.K. Google might feel that the transparency has not been appreciated. But it raises significant issues for mobile marketing too.

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Digiday

SEPTEMBER 22, 2022

where a more welcome federal one is also in prospect) as well as in Europe — was a more pressing concern than the 2024 depreciation of third-party cookies by Google. . And it’s this issue that takes us back to Google’s catchwords for Dmexco 2022: trust, and transparency.

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Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. AdTech Ecosystem: What is it and Who is it For?

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Basis

JANUARY 22, 2023

Last year, Google announced (yet again) that’s it’s delaying third-party cookie deprecation in its Chrome browser , this time until the second half of 2024. Here are just three of the reasons: The introduction of data privacy laws governing the collection, use, and disclosure of data (think GDPR in Europe, CCPA in California, etc.)

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Smart-Hub

APRIL 1, 2024

Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

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Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. 2022 – 2027).

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VideoWeek

MARCH 1, 2024

BritBox is to close its standalone streaming service in the UK on 30th April 2024, although ITV will continue to provide content for the international service. The company said that from 4th March 2024, advertisers will have greater visibility into the placement of ads across the SPN.

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