Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. It also differs in the way people consume it.

Real Estate 97

Real Estate Retail Audience Conversion 97

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 102

Advertising Cookies Audience Banner 102

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. AI will be a huge marketing trend in 2025, as it was already in the second half of 2024.

Marketing 98

Marketing ROI Pop-Up Media 98

Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Privacy Sandbox: Whats Wrong With Video?

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This move is also part of a bigger, emerging trend.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

Martech

JUNE 4, 2024

Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process to reach audiences across highly engaged audiences watching Netflix’s popular content and more. What’s new. Canada, Brazil, Mexico, U.K.,

Advertising 111

Advertising Video Ads Audience MarTech 111

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. They can include images, videos or carousels. are based on your objective. Turn on Budget Optimization.

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

FEBRUARY 28, 2024

third-party cookie deprecation, ATT impacts, and data privacy regulations), capitalizing on AI and automation solutions integrated into the platform is an effective way to manage media campaigns efficiently, expand existing audience targeting to reach engaged new users, and create a high volume of ad iterations for easier creative testing.

Machine Learning 103

Machine Learning Cookies Conversion Media 103

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising 98

Advertising Marketing Retargeting CPA 98

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. PAIR is a cookieless solution for advertisers and publishers to match and activate their first-party audiences.

Retail 98

Retail Marketing Audience Media 98

illumin

JUNE 17, 2024

From ads that tug at your heartstrings, to comedic takes on parenthood; advertisers hit the mark this year. Each brand has its own take on what it means to be a father, reminding audiences to take the time to show their dad how much they appreciate them.

Video Ads 59

Video Ads Audience Advertising Marketing 59

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

JUNE 11, 2024

Take our brief 2024 MarTech Replacement Survey Why it matters. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care.

Advertising 112

Advertising Ad Inventory MarTech Ad Tech 112

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

CPM 108

CPM Cookies Ad Inventory Video Ads 108

Basis

DECEMBER 1, 2023

In just five years, B2B has gone from spending just 29% of its media dollars on digital channels to a projected 49% in 2024. Even more, rapidly approaching on the horizon are the signal loss challenges that will change (and have already begun to change) how B2B marketers connect with target audiences. That’s an increase of nearly 70%!

Marketing 52

Marketing Audience Education Video Ads 52

VideoWeek

MARCH 13, 2025

“Everything our audience and our advertisers already love about Channel 5 will be central to this relaunch but there will be much more besides, with a huge array of content from the Paramount family and beyond, new live channels and a brand-new user experience for our streaming product.”

Audience 52

Audience Video Ads Advertising Marketing 52

Smarty Ads

SEPTEMBER 15, 2023

Leveraging the potential of digital video advertising has become an incredibly effective approach to capture and involve customers. The era of commercials exclusively on TV screens has passed; today, audiences are flocking to the digital world in pursuit of relatable content.

Video Ads 52

Video Ads Advertising Audience 52

illumin

APRIL 16, 2024

The best campaigns this year also understood the importance of context and created related content to target the sports fans in the audience. Discovery launch their new streaming platform , college basketball will be able to reach its largest audience yet. Made for marketers Learn how illumin can make your ads great too Get started!

Audience 52

Audience Ad Tech Video Ads Advertising 52

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. of 2024 retail purchases are expected to take place online. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

VideoWeek

FEBRUARY 5, 2025

Two of Google’s major strategic focuses for YouTube connected TV viewing and ultra-short form content at a glance appear to pull the video giant in two different directions. Shorts’ growth on connected TVs could help with this monetisation push.

Video Ads 52

Video Ads Advertising Audience Ad Tech 52

VideoWeek

OCTOBER 11, 2024

It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Read more on VideoWeek. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. billion in 2024. So, what is contextual targeting fixing?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” The Netflix ad tier reaches 3.8 million (9.5 percent) in Q2.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

MNTN

DECEMBER 3, 2024

OTT services give marketers a flexible and cost-effective tool for reaching niche audiences. Streaming Viewership Broke Records in May 2024 In May 2024, streaming services accounted for 38.8% Even then, OTT ads dont just allow you to market beyond borders. of total TV usage in the United States.

Audience 52

Audience Entertainment Advertising Marketing 52

Karola Karlson

JANUARY 10, 2024

What are the biggest marketing trends in 2024? Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. So how to survive in 2024 as a brand? There was a huge shift in 2023 towards audience-building on LinkedIn.

Marketing 52

Marketing Pop-Up ROI Media 52

Martech

APRIL 3, 2024

billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Many businesses run image and video ads and leave it at that, but here’s what the moderator of the company-run r/Redditmarketing says is the best practice.

Audience 95

Audience MarTech Video Ads Media 95

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 52

Ad network Mobile Ads Ad Tech Audience 52

MNTN

OCTOBER 6, 2024

Mediaocean, an omnichannel advertising platform, recently released its 2024 H2 Market Report — and found that Connected TV has overtaken AI as the top consumer trend, which has now fallen to second place. WARC reports that the CTV ad market is expected to balloon by nearly 20% in 2024, and is on course to be worth $35.2

Marketing 98

Marketing Audience Machine Learning Education 98