illumin

JUNE 17, 2024

From ads that tug at your heartstrings, to comedic takes on parenthood; advertisers hit the mark this year. Each brand has its own take on what it means to be a father, reminding audiences to take the time to show their dad how much they appreciate them.

Video Ads 59

Video Ads Audience Advertising Marketing 59

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 52

Ad network Mobile Ads Ad Tech Audience 52

Basis

DECEMBER 1, 2023

In just five years, B2B has gone from spending just 29% of its media dollars on digital channels to a projected 49% in 2024. Even more, rapidly approaching on the horizon are the signal loss challenges that will change (and have already begun to change) how B2B marketers connect with target audiences. That’s an increase of nearly 70%!

Marketing 52

Marketing Audience Education Video Ads 52

VideoWeek

OCTOBER 11, 2024

It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Read more on VideoWeek. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. It remains the number-one streaming service in the world.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Unlike traditional television, Netflix supports the creation of custom audiences. This ensures your ads reach the most relevant audience and helps prevent ad waste. It remains the number-one streaming service in the world.

Advertising 52

Advertising Marketing CPM Audience 52

illumin

APRIL 16, 2024

The best campaigns this year also understood the importance of context and created related content to target the sports fans in the audience. Discovery launch their new streaming platform , college basketball will be able to reach its largest audience yet. Made for marketers Learn how illumin can make your ads great too Get started!

Audience 52

Audience Ad Tech Video Ads Advertising 52

Smarty Ads

SEPTEMBER 15, 2023

Leveraging the potential of digital video advertising has become an incredibly effective approach to capture and involve customers. The era of commercials exclusively on TV screens has passed; today, audiences are flocking to the digital world in pursuit of relatable content.

Video Ads 52

Video Ads Advertising Audience 52

Karola Karlson

JANUARY 10, 2024

What are the biggest marketing trends in 2024? Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. So how to survive in 2024 as a brand? There was a huge shift in 2023 towards audience-building on LinkedIn.

Marketing 52

Marketing Pop-Up ROI Media 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. PAIR is a cookieless solution for advertisers and publishers to match and activate their first-party audiences.

Retail 98

Retail Marketing Audience Media 98

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. They can include images, videos or carousels. are based on your objective. Turn on Budget Optimization.

CPC 105

CPC Conversion Conversion Rate Audience 105

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. As an advertiser, your TV ads are a key part of that experience, so you play a major role in the quality of those CTV experiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

Advertising 52

Advertising Marketing Banner Audience 52

Basis

FEBRUARY 28, 2024

third-party cookie deprecation, ATT impacts, and data privacy regulations), capitalizing on AI and automation solutions integrated into the platform is an effective way to manage media campaigns efficiently, expand existing audience targeting to reach engaged new users, and create a high volume of ad iterations for easier creative testing.

Machine Learning 89

Machine Learning Cookies Conversion Media 89

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

JUNE 11, 2024

Targeting Capabilities : Performance marketing often involves digital platforms that allow precise targeting, helping to reach the right audience at the right time. Scaling : After optimizing, successful campaigns are amplified to reach a broader audience and maximize results. Are you creating a back-to-school campaign? A holiday sale?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Digiday

AUGUST 22, 2024

Keeping pace with the evolving ecosystem remains a significant challenge as audiences consume more content across more platforms and cross-platform measurement remains difficult and inconsistent. According to the IAB , total digital video ad spend including CTV, social and online video is projected to grow 16% in 2024.

Video Ads 60

Video Ads Audience Media Advertising 60

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

CPM 107

CPM Cookies Ad Inventory Video Ads 107

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. Hulu advertising involves creating non-skippable ads that are shown to customers as they watch shows and movies on the streaming platform. What Is Performance TV?

Advertising 52

Advertising Marketing Audience Impressions 52

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. Hulu advertising involves creating non-skippable ads that are shown to customers as they watch shows and movies on the streaming platform. What Is Performance TV?

Advertising 52

Advertising Marketing Audience Impressions 52

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. of 2024 retail purchases are expected to take place online. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

JUNE 11, 2024

Take our brief 2024 MarTech Replacement Survey Why it matters. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care.

Advertising 95

Advertising Ad Inventory MarTech Ad Tech 95

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Basis

FEBRUARY 28, 2024

third-party cookie deprecation, ATT impacts, and data privacy regulations), capitalizing on AI and automation solutions integrated into the platform is an effective way to manage media campaigns efficiently, expand existing audience targeting to reach engaged new users, and create a high volume of ad iterations for easier creative testing.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Ad Monsters

OCTOBER 30, 2024

Earlier this year, an IAB study showed that users are mostly okay with an ad-supported open web, as long as they don’t have to pay for content. But, many publishers are walking a tightrope between monetizing their audience and offering them the optimal user experience. respondents said they’re “often annoyed” by online ads.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Ad Monsters

OCTOBER 14, 2024

As GeoEdge uncovered in Q4 2023, malicious redirects are making their way into premium video ad units. GeoEdge Chief Business Officer, Tobias Silber explains the growing urgency: “In early 2024, GeoEdge uncovered a global malvertising threat deploying auto-redirects in video ads to deliver malicious payloads.

Video Ads 52

Video Ads Machine Learning Ad network Impressions 52

Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024. And almost all went toward Google’s Display & Video 360 (DV360) network.

Food 84

Food Brand Awareness Audience Video Ads 84