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After four years of anticipation, Google officially began restricting third-partycookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-partycookie phaseout in the second half of 2024. You can control which data is sent to the vendor and how.
Looking beyond third-partycookies While many publishers are trialling ‘cookie-free’ targeting and measurement solutions in preparation for Google’s stripping of third-partycookies from its Chrome browser next year, these tools often aren’t really cookie-free in the strictest sense.
It’s important to note that there are two main types of cookies: First-partycookies and third-partycookies. First-partycookies are created by the website that the user is visiting. Third-partycookies are created by websites other than the one the user is visiting.
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