Ad Beat

AUGUST 23, 2024

The pop of the bottle opening. Once again, it seems the brand is ahead of the curve here, with US e-commerce sales of alcoholic drinks expected to grow 27 percent to almost $30 billion between 2024 and 2029. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass.

Food 81

Food Brand Awareness Audience Video Ads 81

Basis

APRIL 24, 2023

Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. outside of your home. YoY in the US.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

Single Grain

FEBRUARY 1, 2023

NotifyVisitors ) Slight changes to the CTA copy on banner ads can help increase click-through rates by 192%. HubSpot ) Landing pages aren’t used as much as pop-ups to collect customer info: Landing pages make up 5.1% of all enabled sign-up forms, compared to pop-ups that make up about 66% of all sign-up forms.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

FEBRUARY 29, 2024

Eyeo , the ad filtering technology group, and its subsidiary Blockthrough released an ad blocking rate report in January 2024. In its reader compliance, Forbes says it will not show pop-up ads, video ads in between paragraphs, and no ads between posts. These ads are less intrusive than ad formats like pop-ups and banner ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Facebook (42%) and YouTube (38%) are the follow-ups. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” As of March 31, 2021, Hulu had an outstanding paying subscriber base of 41.6

Advertising 59

Advertising Video Ads Audience Impressions 59

Basis

FEBRUARY 28, 2025

Accessible within the app by typing "check my settings" in the search bar and selecting "learn more" on the banner, the guide offers a comprehensive overview of available safety features, including practical tips to help usersespecially parentsmanage privacy settings and establish appropriate usage guidelines for their children.

Social Advertising 82

Social Advertising Advertising Conversion Media 82