Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail 122

Retail GDPR Media Retargeting 122

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. The “brand awareness” campaigns with no connection to revenue? Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Streamlined.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

NOVEMBER 13, 2024

A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. As Rudman pointed out, CEOs actively search for marketing leaders who can transcend traditional boundaries, translating brand awareness, demand generation and growth strategies into tangible financial results.

Marketing 129

Marketing CPL CPA Finance 129

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Get MarTech!

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 73

Marketing Brand Awareness Education Audience 73

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. The post 3 Proven Black Friday Marketing Strategies to Maximize Cyber Five Performance in 2024 appeared first on Digital Remedy.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Digiday

APRIL 23, 2024

The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. The series was distributed across multiple channels, including strategic events and organic social. Continue reading this article on digiday.com.

Brand Awareness 87

Brand Awareness Marketing Food Audience 87

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. The real focus should be on empowering users to share their data willingly, for a truly personalized experience.

Cookies 124

Cookies Non-Profit Audience GDPR 124

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Similarly, without third-party cookies, brands and dealers wont have access to the same depth of performance metrics.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

eCommerce 77

eCommerce Retail Brand Awareness Food 77

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! In your inbox.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

MNTN

JULY 18, 2024

Integrating social ads into your campaigns can increase your following on popular platforms, raise brand awareness, and help you form strong relationships with potential customers. The post 10 Growth Marketing Strategies That Actually Work in 2024 appeared first on MNTN.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Digiday

APRIL 23, 2024

The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. The series was distributed across multiple channels, including strategic events and organic social. Continue reading this article on digiday.com.

Brand Awareness 81

Brand Awareness Marketing Food Media 81

Martech

APRIL 9, 2024

Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. The combined offering includes: Building brand awareness by discovering and responding to trends across social media. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years.

Brand Awareness 113

Brand Awareness MarTech Media Audience 113

Digiday

JANUARY 15, 2024

It’s a lot for any marketer to keep up with, let alone the chief marketing officer at a 117-year-old legacy company like Xerox, an office equipment brand. But it’s exactly what CMO Deena LaMarque Piquion has on her to-do list this year, in addition to boosting brand awareness with the next generation of employees and entrepreneurs.

Brand Awareness 92

Brand Awareness Cookies Media Marketing 92

Single Grain

DECEMBER 8, 2023

Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn. If you’re primarily focused on brand awareness, you may be able to get away with a smaller budget. They can include images, videos or carousels.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. The post Level Up Your 2024 B2B Marketing Strategy appeared first on MNTN. Watch the full webinar here.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Digiday

NOVEMBER 16, 2023

For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.

Brand Awareness 97

Brand Awareness Marketing Entertainment Audience 97

MNTN

JULY 3, 2024

However, if you want to effectively obtain new leads and maximize brand awareness , it’s vital to choose the right mix of demand generation channels. With that in mind, here are ten of the best demand gen channels that you should be using in 2024: 1. By doing so, you’ll set the stage for long-term success in 2024.

Marketing 52

Marketing SEO Brand Awareness Audience 52

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. We have worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

OCTOBER 7, 2024

As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year. However, a custom solution will never completely meet all requirements.

MarTech 69

MarTech Brand Awareness Conversion Marketing 69

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? And by incorporating such visually appealing content into your campaigns, you can capture the attention of your audience and improve brand awareness.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? And by incorporating such visually appealing content into your campaigns, you can capture the attention of your audience and improve brand awareness.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 88

Advertising Retail Pop-Up Media 88

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. To add to its impact, the ad also played just after the presentation for best film at the 2024 Oscars. Ad creatives are the star of the show. Strong creatives are also an essential part of journey advertising.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

MNTN

JULY 3, 2024

However, if you want to effectively obtain new leads and maximize brand awareness , it’s vital to choose the right mix of demand generation channels. With that in mind, here are ten of the best demand gen channels that you should be using in 2024: 1. By doing so, you’ll set the stage for long-term success in 2024.

Marketing 40

Marketing SEO Brand Awareness Audience 40

MNTN

JUNE 6, 2024

Brand Awareness : Demand generation can significantly boost brand visibility and recognition. Influencer Marketing : Partnering with influencers to promote your products and increase brand awareness. The post Demand Generation: Complete Guide for 2024 appeared first on MNTN.

Audience 52

Audience Brand Awareness Real Estate CPL 52

MNTN

JULY 18, 2024

Integrating social ads into your campaigns can increase your following on popular platforms, raise brand awareness, and help you form strong relationships with potential customers. The post 10 Growth Marketing Strategies That Actually Work in 2024 appeared first on MNTN.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. brand awareness or lead generation) and choose the duration. The post Netflix Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN. It remains the number-one streaming service in the world. You’ll also need to pick a goal (i.e.,

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. brand awareness or lead generation) and choose the duration. The post Netflix Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN. It remains the number-one streaming service in the world. You’ll also need to pick a goal (i.e.,

Advertising 52

Advertising Marketing CPM Audience 52

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Basis

OCTOBER 11, 2024

in 2024 to $20.72 Listenership is still consistently rising and technology continues to add more layers of contextual targeting and flexibility to podcast advertising, signaling more opportunities for brands on the horizon. million listeners in 2024, it is forecast to have only 39.8 In 2025, an estimated 140.9 minutes per day.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

VideoWeek

APRIL 11, 2023

According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device.

Advertising 117

Advertising Brand Awareness Agency Education 117

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of influencer marketing; an opportunity forecast by Accenture to triple by 2025 to reach $1.2

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91