Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Similarly, without third-party cookies, brands and dealers wont have access to the same depth of performance metrics.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Get MarTech!

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Basis

JANUARY 24, 2024

Though it’s happening in phases—with only 1% of Chrome users having cookies disabled in Q1 2024—the total third-party phaseout slated for later this year will be here before we know it. They can also take advantage of the brand lift studies that LinkedIn offers to measure the impact of their ads.

Advertising 103

Advertising Marketing Cookies Brand Lift 103

Martech

MAY 21, 2024

Example : Learning that the audio assets are performing especially well in New York, the feminine hygiene brand launches a campaign iteration that is timed to coincide with the NYC marathon, including custom messaging about crossing the finish line. B2B brands with lead generation goals also benefit from down-funnel performance.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Basis

NOVEMBER 12, 2024

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Even more, people tend to view DOOH ads favorably.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. As such, it can work well for building brand awareness with highly engaged target audiences. Check out our 2024 Trends Report.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85