MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. The post Level Up Your 2024 B2B Marketing Strategy appeared first on MNTN. Watch the full webinar here.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JULY 18, 2024

Integrating social ads into your campaigns can increase your following on popular platforms, raise brand awareness, and help you form strong relationships with potential customers. By optimizing your site for conversions, you can maximize the value of your existing traffic.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

MNTN

JULY 18, 2024

Integrating social ads into your campaigns can increase your following on popular platforms, raise brand awareness, and help you form strong relationships with potential customers. By optimizing your site for conversions, you can maximize the value of your existing traffic.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. The more you spend, the wider your reach and the higher your odds of driving conversions. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. The more you spend, the wider your reach and the higher your odds of driving conversions. How Does Roku Advertising Work? Want a Closer Look?

Advertising 52

Advertising Marketing Video Ads ROI 52

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets. billion and a 3.8% billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. As a part of journey advertising, multi-touch works to attribute leads, behaviors, and conversions to specific touch points. It starts a conversation. The brand comments on the Oscars, as having a stronger impact.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

illumin

NOVEMBER 20, 2023

They analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics. Whether it’s brand awareness, lead generation, or sales, setting clear campaign goals will help guide your media buying strategy. Following the execution stage is monitoring and optimization.

Media 52

Media Conversion Rate Audience Click Through Rate 52

MNTN

MARCH 26, 2024

In any case, as you set up your campaign, you’ll be able to choose specific goals, like generating brand awareness or driving leads, and the platform will optimize your campaign based on your stated goals. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Want a Closer Look?

Advertising 52

Advertising Marketing Banner Audience 52

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Forging a distinct brand identity, lets companies outshine competitors and capture premium value.

ROI 98

ROI Finance Brand Awareness Conversion 98

Basis

OCTOBER 11, 2024

And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. in 2024 to $20.72 Listenership is still consistently rising and technology continues to add more layers of contextual targeting and flexibility to podcast advertising, signaling more opportunities for brands on the horizon.

Advertising 81

Advertising Pop-Up Brand Awareness Audience 81

Basis

FEBRUARY 13, 2024

Let's take a quick look at some of the top marketing stories from this year's Super Bowl: Super Bowl Advertising in 2024 Football may reign supreme as America's most popular professional sport, but on the NFL's biggest stage, the advertisements also play a starring role.

Brand Awareness 71

Brand Awareness Conversion Advertising Audience 71

Martech

NOVEMBER 13, 2024

A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives.

Marketing 107

Marketing CPL CPA Finance 107

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Real Estate 86

Real Estate Manufacturing Brand Awareness Audience 86

Single Grain

AUGUST 15, 2023

They determine the best keywords to target to bring a highly relevant audience for maximum conversions. They have a team of expert PPC professionals who aim to double your conversion rate and reduce your cost per click. Their SEO experts offer comprehensive crypto SEO audit, content optimization, and reporting.

Agency 52

Agency Marketing SEO Media 52

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. A lively conversation within the industry is which platform will win the social commerce race. What does the future of social commerce look like?

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Experimentation is just as critical in refining the long-term strategic approach to brand building.

Brand Lift 112

Brand Lift Marketing Brand Awareness Audience 112

Spoton Digital Media

AUGUST 21, 2024

We don’t need to tell you the 2024 election is coming. It is a good idea to adjust your marketing strategies because of the 2024 election. A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads. How can we compete for share of voice?

Marketing 80

Marketing Click Through Rate Audience Brand Awareness 80

Aronson Ads

MAY 15, 2023

Marketers use product placement to increase brand awareness and aim to influence consumers’ buying behavior. According to Loren Angelo, the director of marketing for Audi of America, Audi placement in Marvel films has likely been part of the 30 percent increase in brand awareness since 2008.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

Basis

JANUARY 22, 2023

Last year, Google announced (yet again) that’s it’s delaying third-party cookie deprecation in its Chrome browser , this time until the second half of 2024. Wrapping up Retargeting has the capacity to increase the effectiveness of other marketing efforts and raise brand awareness. What is Retargeting?

Retargeting 81

Retargeting Cookies Brand Awareness Conversion 81

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 95

Audience Conversion Rate Brand Lift Machine Learning 95

Basis

AUGUST 26, 2024

Colleen Fielder | Group VP, Social and Partner Marketing Solutions Most-Heard Buzzwords : AI, Growth hacking Colleen’s Take : Often, it feels like advertisers bring these words into conversation to demonstrate that they’re in touch with the latest trends. However, they aren’t always relevant or helpful.

Advertising 86

Advertising Cookies Impressions Brand Awareness 86

Martech

JANUARY 25, 2024

I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around. Do you think a lot of B2B marketers are missing an opportunity by under-investing in brand? What are you excited about for this space in 2024? I hate to say it.

Education 80

Education Brand Awareness MarTech Marketing 80

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. to maintain their brand recognition. This is beneficial not only for brand awareness, but also for filling retargeting pools.

Education 52

Education Advertising Marketing Cookies 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. Increase conversion rates? Noteworthy Paper & Press sure was with their 2024 Big Game campaign.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

MARCH 11, 2024

For the sales team, better conversions, less garbage in, less time wasted, etc. And for 95% of our future customers, a better brand experience. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Brand association. Brand affinity.

MarTech 80

MarTech Conversion Cookies Brand Awareness 80

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This helps to guide customers through their journey and increases the likelihood of conversion.

MarTech 101

MarTech Marketing Conversion Rate Brand Awareness 101

MNTN

JULY 3, 2024

Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. Is it greater brand awareness ? These can include impressions, conversion rates , and return on ad spend (ROAS). Be Consistent Consistency is key to building brand awareness.

Advertising 52

Advertising Conversion Rate Impressions ROI 52

Martech

APRIL 19, 2024

According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions.

Media 106

Media Marketing Machine Learning MarTech 106

Martech

DECEMBER 21, 2023

If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. You need to move beyond the traditional monologue of business-to-customer communication and foster a more interactive and engaging digital conversation. Which channels should you use?

Education 104

Education Audience MarTech Communications 104

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Demand Sage ) Mobile traffic is expected to increase five-fold between 2018 and 2024. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Oberlo ) Bermuda has an ad reach of 104.8%. quarterly growth in reach.

Advertising 98

Advertising Marketing CPC ROI 98

MNTN

JULY 3, 2024

Local TV advertising revenue is expected to surpass $175 billion in 2024, which, for advertisers, means only one thing: opportunity. Is it greater brand awareness? These can include impressions, conversion rates, and return on ad spend (ROAS). Be Consistent Consistency is key to building brand awareness.

Advertising 52

Advertising Conversion Rate Impressions ROI 52

Martech

JUNE 27, 2024

When discussing “TV in the digital age” in 2024, certain expectations come with it. Combining the broad reach of linear TV with the precision of digital tactics helps capture potential customers’ attention at the top of the funnel and drive conversions through targeted digital campaigns.

Marketing 83

Marketing Audience Retargeting Brand Awareness 83