Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Get MarTech!

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. billion in online sales.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

JULY 18, 2024

Integrating social ads into your campaigns can increase your following on popular platforms, raise brand awareness, and help you form strong relationships with potential customers. By optimizing your site for conversions, you can maximize the value of your existing traffic.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 88

Advertising Retail Pop-Up Media 88

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

OCTOBER 7, 2024

As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year. However, a custom solution will never completely meet all requirements.

MarTech 68

MarTech Brand Awareness Conversion Marketing 68

MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. The post Level Up Your 2024 B2B Marketing Strategy appeared first on MNTN. Watch the full webinar here.

Marketing 59

Marketing Brand Awareness Audience ROI 59

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. As a part of journey advertising, multi-touch works to attribute leads, behaviors, and conversions to specific touch points. It starts a conversation. The brand comments on the Oscars, as having a stronger impact.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets. billion and a 3.8% billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? It’s a full-funnel , performance marketing solution that you can use to raise awareness, nurture leads, and drive conversions. Here are our top ten picks: 1.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? It’s a full-funnel , performance marketing solution that you can use to raise awareness, nurture leads, and drive conversions. Here are our top ten picks: 1.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Experimentation is just as critical in refining the long-term strategic approach to brand building.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

MNTN

JULY 18, 2024

Integrating social ads into your campaigns can increase your following on popular platforms, raise brand awareness, and help you form strong relationships with potential customers. By optimizing your site for conversions, you can maximize the value of your existing traffic.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. A lively conversation within the industry is which platform will win the social commerce race. What does the future of social commerce look like?

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Basis

JANUARY 22, 2023

Last year, Google announced (yet again) that’s it’s delaying third-party cookie deprecation in its Chrome browser , this time until the second half of 2024. Wrapping up Retargeting has the capacity to increase the effectiveness of other marketing efforts and raise brand awareness. What is Retargeting?

Retargeting 96

Retargeting Cookies Brand Awareness Conversion 96

Basis

FEBRUARY 13, 2024

Let's take a quick look at some of the top marketing stories from this year's Super Bowl: Super Bowl Advertising in 2024 Football may reign supreme as America's most popular professional sport, but on the NFL's biggest stage, the advertisements also play a starring role.

Brand Awareness 88

Brand Awareness Conversion Advertising Audience 88

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Martech

APRIL 19, 2024

According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions.

Media 122

Media Marketing Machine Learning MarTech 122

illumin

MAY 21, 2024

million USD in 2024. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. That’s a high value of brand awareness and recall. Affiliate marketing: the podcaster decides to join the affiliate scheme and market the brand. Why, you ask?

Advertising 110

Advertising Affiliates Audience Ad Space 110

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This helps to guide customers through their journey and increases the likelihood of conversion.

MarTech 114

MarTech Marketing Conversion Rate Brand Awareness 114

Martech

JANUARY 25, 2024

I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around. Do you think a lot of B2B marketers are missing an opportunity by under-investing in brand? What are you excited about for this space in 2024? I hate to say it.

Education 103

Education Brand Awareness MarTech Marketing 103

Basis

OCTOBER 11, 2024

And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. in 2024 to $20.72 Listenership is still consistently rising and technology continues to add more layers of contextual targeting and flexibility to podcast advertising, signaling more opportunities for brands on the horizon.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Martech

MARCH 11, 2024

For the sales team, better conversions, less garbage in, less time wasted, etc. And for 95% of our future customers, a better brand experience. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Brand association. Brand affinity.

MarTech 104

MarTech Conversion Cookies Brand Awareness 104

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. The more you spend, the wider your reach and the higher your odds of driving conversions. How Does Roku Advertising Work?

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. The more you spend, the wider your reach and the higher your odds of driving conversions. How Does Roku Advertising Work? Want a Closer Look?

Advertising 52

Advertising Marketing Video Ads ROI 52

Basis

NOVEMBER 12, 2024

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. So, how does DOOH advertising fit into the privacy conversation?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Spoton Digital Media

AUGUST 21, 2024

We don’t need to tell you the 2024 election is coming. It is a good idea to adjust your marketing strategies because of the 2024 election. A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads. How can we compete for share of voice?

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

illumin

NOVEMBER 20, 2023

They analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics. Whether it’s brand awareness, lead generation, or sales, setting clear campaign goals will help guide your media buying strategy. Following the execution stage is monitoring and optimization.

Media 52

Media Conversion Rate Audience Click Through Rate 52

Aronson Ads

MAY 15, 2023

Marketers use product placement to increase brand awareness and aim to influence consumers’ buying behavior. According to Loren Angelo, the director of marketing for Audi of America, Audi placement in Marvel films has likely been part of the 30 percent increase in brand awareness since 2008.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

Martech

FEBRUARY 20, 2023

Conversely, CTV technology tracks: How many people saw an ad. These dynamic ad formats are proving to be more effective than traditional linear ads across both measurable engagement and conversion. What that all rolls up to is a CTV ad spend that will likely exceed $26 billion in 2023 and $31 billion in 2024.

Advertising 98

Advertising Audience Brand Awareness Conversion 98

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

Martech

JUNE 27, 2024

When discussing “TV in the digital age” in 2024, certain expectations come with it. Combining the broad reach of linear TV with the precision of digital tactics helps capture potential customers’ attention at the top of the funnel and drive conversions through targeted digital campaigns.

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Basis

AUGUST 26, 2024

Colleen Fielder | Group VP, Social and Partner Marketing Solutions Most-Heard Buzzwords : AI, Growth hacking Colleen’s Take : Often, it feels like advertisers bring these words into conversation to demonstrate that they’re in touch with the latest trends. However, they aren’t always relevant or helpful.

Advertising 97

Advertising Cookies Impressions Brand Awareness 97