Single Grain

DECEMBER 8, 2023

Sponsored Content: Description : These are native ads that appear directly in the LinkedIn feed, similar to regular posts, but with a “Promoted” label. They can include images, videos or carousels. If you’re primarily focused on brand awareness, you may be able to get away with a smaller budget.

CPC 105

CPC Conversion Conversion Rate Audience 105

MNTN

MARCH 26, 2024

Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising. Users are already engaged and eager for their show to start, which makes video ads an excellent way to get your message across and connect with consumers.

Advertising 52

Advertising Marketing Banner Audience 52

Digiday

JANUARY 29, 2023

“We believe that the partners are going to push for more upfront commitments and do their best to steal share from video dollars,” said the exec. The challenge will be that spending in general will be down for the remainder of 2023 and into 2024 due to economic headwinds that clients are facing.

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 98

Advertising Retargeting CPA Audience 98

Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024. And almost all went toward Google’s Display & Video 360 (DV360) network.

Food 84

Food Brand Awareness Audience Video Ads 84

VideoWeek

JUNE 8, 2022

Zenith predicts the “rapid development” of CTV and AVOD streaming – as well as the introduction of ad-funded tiers by Netflix and Disney+ – to drive 15.4 As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report. billion in 2024.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. Let’s unwrap some key strategies that align with both consumer preferences and your brand’s marketing budgets.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Real Estate 86

Real Estate Manufacturing Brand Awareness Audience 86

Spoton Digital Media

AUGUST 21, 2024

We don’t need to tell you the 2024 election is coming. It is a good idea to adjust your marketing strategies because of the 2024 election. A presidential election makes it difficult for brands and marketers to cut through the noise and reach audiences because: People are bombarded with ads. And should we even try?

Marketing 80

Marketing Click Through Rate Audience Brand Awareness 80

Ad Beat

SEPTEMBER 19, 2024

One brand to take this approach is Home Depot, which ran a Spring Black Friday campaign throughout April 2024: ( Incidentally, they were far from the only brand to launch an early BFCM promotion. As we mentioned in the previous section, it pays to match the messaging on your ad creatives and landing pages.

Retail 92

Retail Video Ads Conversion Rate Brand Awareness 92

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. However, direct-response door-buster ads are easily ignored without previously established brand trust.

Audience 108

Audience Conversion Rate Brand Lift Machine Learning 108

Digital Remedy

OCTOBER 2, 2023

While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. Choosing premium OTT publishers places your brand in elite company, aligning your message with high-quality content that your audience already trusts and enjoys, like live sporting events.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Ad Beat

JULY 3, 2024

Publishers As we know, Shopify spends the bulk of its display budget on video ads, so it’s no surprise that YouTube is their #1 publisher: Source: Adbeat Their YouTube ads mostly appear on generic big channels like MrBeast and Bento e Totó, both of which have millions upon millions of subscribers. Publishers Approximately $35.8

eCommerce 79

eCommerce Display Advertising Video Ads Native Advertising 79

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Why the explosion?

Advertising 83

Advertising Viewability Brand Awareness A/B Testing 83

Ad Monsters

NOVEMBER 28, 2023

brand marketers are not fully capitalizing on the abundant attention available in online gaming channels? brand marketers catching up in 2024. Right now, brand advertisers are still navigating new privacy regulations and changes in consumer behavior. AB: Why do you believe U.S. First, I see U.S. In the U.S.,

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Martech

APRIL 19, 2024

According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 They can choose from brand awareness, driving traffic and collecting leads. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

Media 120

Media Marketing Machine Learning MarTech 120

Single Grain

MAY 16, 2023

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. What Elements Make This Ad So Great? Not dramatic at all, right?)

Education 52

Education Audience Video Ads Brand Awareness 52

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 84

Advertising Pop-Up Impressions Demand Side Platform 84

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

APRIL 25, 2022

Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section). When paired with an optimized post-click landing page , ads reach their full potential. Top Clients: CISCO.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 20, 2023

Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content. billion by 2024. As a result, mobile advertising spend reached a record of $327.1

Advertising 52

Advertising Audience ROI Click Through Rate 52

Brid.tv

APRIL 9, 2024

To help you out, I’ve put together a list of the 13 best live streaming platforms on the Internet in 2024. Top 13 Live Streaming Platforms for Broadcasters Now that we’ve covered the important elements of a good live streaming platform, it’s time to take a look at some of the market leaders in 2024. START MONETIZING FAQ 1.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. of all native display ad spending—a number that is forecast to grow to 96.9% Additionally, 63.1%

Native Advertising 83

Native Advertising Advertising Demand Side Platform Video Ads 83

illumin

FEBRUARY 20, 2024

dollars by 2024. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024. On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64