2024 Brand Awareness Viewability 
VideoWeek
DECEMBER 18, 2023
With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. As a result, the Open Internet is set to continue to gain share of advertiser budgets.
Martech
FEBRUARY 28, 2024
Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition.
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Basis
FEBRUARY 21, 2025
Humor can also be a powerful differentiator for brands, as its prevalence in advertising has declined over the past two decades (despite its proven effectiveness ). Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent.
Basis
AUGUST 30, 2022
Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. billion by 2024, and account for 7.6% CTV ads are high-quality, non-skippable, and 100% viewable. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?
Basis
NOVEMBER 12, 2024
DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Even more, people tend to view DOOH ads favorably.
Basis
MARCH 14, 2023
billion by 2024 (a whopping 10.2% After all, nearly 85% of US households now own a connected TV device, and 46% of US adults watch content on a CTV device every single day. And, it remains one of digital advertising’s fastest-growing channels , with CTV ad spend projected to hit $31.77 of total digital media ad spend).
Ad Monsters
NOVEMBER 28, 2023
Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. brand marketers catching up in 2024.
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