Basis

DECEMBER 1, 2023

billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech

JUNE 28, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts. Brand lift studies measure shifts in perception by analyzing consumer sentiments pre- and post-campaign.

Brand Lift 113

Brand Lift Marketing Brand Awareness Audience 113

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4 To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 84

Brand Lift Advertising Cookies Impressions 84

Basis

JANUARY 24, 2024

Though it’s happening in phases—with only 1% of Chrome users having cookies disabled in Q1 2024—the total third-party phaseout slated for later this year will be here before we know it. They can also take advantage of the brand lift studies that LinkedIn offers to measure the impact of their ads.

Advertising 88

Advertising Marketing Cookies Brand Lift 88

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

Advertising 88

Advertising Cookies Brand Lift Machine Learning 88

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Martech

MAY 21, 2024

Example : Learning that the audio assets are performing especially well in New York, the feminine hygiene brand launches a campaign iteration that is timed to coincide with the NYC marathon, including custom messaging about crossing the finish line. B2B brands with lead generation goals also benefit from down-funnel performance.

Audience 95

Audience Conversion Rate Brand Lift Machine Learning 95

Basis

SEPTEMBER 25, 2024

This means aligning all the different data sources that can help tell a client’s business story amidst signal loss, such as the client’s sales data, first-party data, brand lift studies, cookieless multi-touch attribution tools, and any other kinds of measurement tools or partners that a client or agency has access to.

Agency 74

Agency Media Cookies Education 74

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. Additionally, third-party brand lift studies can be a helpful way to measure success of campaigns without cookies. Want to learn more about the state of identity in 2024?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

JANUARY 24, 2024

As of 2024, Google’s long-awaited (or, more aptly, long-delayed ) deprecation of cookies in Chrome is officially underway, with a total phaseout appearing set for later in the year. In terms of attribution, traditional CPG brands are already accustomed to using third-party brand lift studies to measure the results of their ads (i.e.,

Advertising 52

Advertising Marketing Cookies Audience 52

Digiday

JANUARY 10, 2023

If marketers ask any of the vested players for hardcore data to prove the quality of their inventory, for example, they’re more likely to receive relatively nebulous metrics such as brand lift than hard numbers, though in-game ad measurement standards saw a much-needed overhaul in 2022.

Advertising 72

Advertising Brand Lift Banner Education 72

Digital Remedy

DECEMBER 7, 2022

Connected TV advertising ad spend is expected to increase to $31.77b by 2024, according to Insider Intelligence. Real-Time Brand Lift Results – Every Flip campaign includes Lucid survey-based brand lift insights, as a default, right in your real-time Flip dashboard. Advantages of Connected TV Advertising.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. Want a better understanding of all the trends that will impact advertisers in 2024? Check out our 2024 Trends Report.

Advertising 68

Advertising Audience A/B Testing Brand Lift 68

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%

Advertising 83

Advertising Pop-Up Impressions Demand Side Platform 83

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales.

Audience 52

Audience Video Ads Media Agency 52

Basis

NOVEMBER 12, 2024

They can also set KPIs across the purchase funnel, including: Brand lift: Measures how customers perceive your brand overall, and includes awareness, consideration, recall, etc. The dynamism of DOOH has also changed how advertisers view the tactic, taking it beyond its more traditional role as a brand awareness play.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

VideoWeek

AUGUST 30, 2024

Accessible via the OneFootball app on mobile, desktop and CTV, ‘Home of Serie A’ will livestream all 380 Serie A matches in the 2024/25 season, alongside short-form video content. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. or a Season Pass for £99.99.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. This is a significant drop from 9.1

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

SEPTEMBER 15, 2024

Anna Bager: The surge in political ad spend on OOH is part of a broader trend, with out-of-home advertising experiencing record-breaking growth in the first half of 2024. AB: OOH advertisers are now focused on measurable outcomes such as social media sharing, foot traffic, coupon redemptions, brand lift, and consumer engagement.

Geo targeting 115

Geo targeting Audience Brand Lift Affiliates 115

VideoWeek

JULY 12, 2024

AudienceXpress Partners with On Device for Brand-Lift Insights AudienceXpress this week announced a partnership with measurement business On Device to offer brand-lift insights across all video inventory including CTV.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52