Remove 2024 Remove Brand Lift Remove Conversion
article thumbnail

2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies. Get MarTech!

Marketing 105
article thumbnail

How are Advertisers Navigating Brand Suitability on YouTube in 2024?

VideoWeek

Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment. What are the main risks for YouTube advertisers in 2024?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to measure the impact of brand marketing

Martech

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

article thumbnail

2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. OK, great,” some healthcare marketers might say.

article thumbnail

What’s Old is New Again in Digital Advertising

Basis

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4 To meet these challenges, advertisers are testing new technological solutions to help them adapt.

article thumbnail

How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

Basis

Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions. Research shows that attention drives brand outcomes,” says Boyle.

Agency 75
article thumbnail

How to build a hyper-precise audience-first ad campaign

Martech

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.