Basis

SEPTEMBER 25, 2024

Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions. Research shows that attention drives brand outcomes,” says Boyle.

Agency 92

Agency Media Cookies Education 92

Basis

NOVEMBER 12, 2024

So, how does DOOH advertising fit into the privacy conversation? They can also set KPIs across the purchase funnel, including: Brand lift: Measures how customers perceive your brand overall, and includes awareness, consideration, recall, etc. make a purchase, download an app, etc.)

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. So, how does DOOH advertising fit into the privacy conversation? In 2022, pDOOH ad spend saw a 133.2%

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digital Remedy

DECEMBER 7, 2022

Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. Connected TV advertising ad spend is expected to increase to $31.77b by 2024, according to Insider Intelligence. Conversion rate.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. Additionally, third-party brand lift studies can be a helpful way to measure success of campaigns without cookies. Want to learn more about the state of identity in 2024?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

JANUARY 24, 2024

As of 2024, Google’s long-awaited (or, more aptly, long-delayed ) deprecation of cookies in Chrome is officially underway, with a total phaseout appearing set for later in the year. In terms of attribution, traditional CPG brands are already accustomed to using third-party brand lift studies to measure the results of their ads (i.e.,

Advertising 52

Advertising Marketing Cookies Audience 52

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. MFE Revenues Rose 5 Percent in 2024 European broadcasting group MFE has posted a 5 percent YoY increase in revenues during 2024.

Media 52

Media Marketing Agency Brand Lift 52