2024 Brand Lift Conversion 
Martech
DECEMBER 4, 2023
As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies. Get MarTech!
VideoWeek
OCTOBER 2, 2024
Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment. What are the main risks for YouTube advertisers in 2024?
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Martech
JUNE 28, 2024
Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.
Basis
DECEMBER 1, 2023
billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. OK, great,” some healthcare marketers might say.
Basis
APRIL 25, 2024
But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4 To meet these challenges, advertisers are testing new technological solutions to help them adapt.
Basis
SEPTEMBER 25, 2024
Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions. Research shows that attention drives brand outcomes,” says Boyle.
Martech
MAY 21, 2024
Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.
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