2024 Brand Lift Demand Side Platform 
Basis
NOVEMBER 12, 2024
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). The dynamism of DOOH has also changed how advertisers view the tactic, taking it beyond its more traditional role as a brand awareness play.
VideoWeek
JANUARY 12, 2024
Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.
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Basis
MARCH 7, 2023
In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%
VideoWeek
AUGUST 25, 2023
percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. percent in 2023 and 8.2
VideoWeek
AUGUST 30, 2024
Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. percent average increase in brand lift, and a 3.1 or a Season Pass for £99.99. percent, an 8.4
VideoWeek
DECEMBER 13, 2024
The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. . percent year-on-year increase for 2024, then 7.7 The figures represent a 9.5
VideoWeek
JANUARY 10, 2025
Yahoo Provides DSP Access to Roku CTV Supply Yahoo has partnered with US smart TV company Roku, allowing advertisers using Yahoos demand-side platform (DSP) to access Rokus CTV supply. UK Streaming Ad Market Hits 1 Billion Finds Ampere The UK streaming ad market will have passed 1 billion in 2024, according to Ampere Analysis.
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