2024 Brand Lift GDPR 
illumin
MAY 28, 2024
In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.
VideoWeek
JULY 12, 2024
Xandr Accused of GDPR Non-Compliance Privacy activist noyb this week filed a GDPR complaint against Xandr, now owned by Microsoft Advertising, claiming that the ad tech business has failed to comply with requests to give individuals access to, and control over, their data.
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VideoWeek
AUGUST 25, 2023
percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.
VideoWeek
AUGUST 30, 2024
Accessible via the OneFootball app on mobile, desktop and CTV, ‘Home of Serie A’ will livestream all 380 Serie A matches in the 2024/25 season, alongside short-form video content. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. or a Season Pass for £99.99.
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