Martech

MAY 21, 2024

Example : Learning that the audio assets are performing especially well in New York, the feminine hygiene brand launches a campaign iteration that is timed to coincide with the NYC marathon, including custom messaging about crossing the finish line. B2B brands with lead generation goals also benefit from down-funnel performance.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Digital Remedy

DECEMBER 7, 2022

Connected TV advertising ad spend is expected to increase to $31.77b by 2024, according to Insider Intelligence. Real-Time Brand Lift Results – Every Flip campaign includes Lucid survey-based brand lift insights, as a default, right in your real-time Flip dashboard. Advantages of Connected TV Advertising.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .” percent year-on-year increase for 2024, then 7.7 The figures represent a 9.5

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. Read more on VideoWeek. billion traditional TV ad market. percent.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52