illumin

NOVEMBER 28, 2024

Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Specifically, the company looks to improve its brand lift measurement through new partnerships. These efforts are a step towards enhanced and sustainable in-game advertising from Roblox.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. B2B brands with lead generation goals also benefit from down-funnel performance.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

VideoWeek

NOVEMBER 24, 2023

From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight. YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. percent year-on-year increase for 2024, then 7.7 The figures represent a 9.5

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52