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How to Write Hero Headlines to Skyrocket Click-Through Rates

Single Grain

Updated February 2024. Emotional Appeal Headline: “Reignite Your Passion: Find Love Again in Your 50s” Non-Emotional Appeal Headline: “Dating Tips for People in Their 50s” Action Words: Encouraging Engagement Action words (i.e.

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The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

VideoWeek

Advertiser Trade Groups Call for Action from New Labour Government Advertiser trade groups including ISBA and the IAB have issued reactions to Labour’s victory in the UK general election, laying out their priorities for the new government. Read more on VideoWeek.