illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). Some solutions may also only report viewable impressions.

Retail 52

Retail Media Viewability Impressions 52

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The high eCPM rates are also a benefit to publishers. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability.

Banner 98

Banner Viewability Interstitial Advertising Click Through Rate 98

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

DECEMBER 10, 2024

The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Analyze Viewability Metrics Its not enough to simply deliver your ads. Viewability metrics measure whether a user actually viewed an ad.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

InMobi

MARCH 1, 2022

For one, while Google has recently announced changes to ID collection with Android, the earliest Privacy Sandbox would apply to Android would be 2024. 3) Engagement Metrics Data around how users are interacting with and engaging with ads (think click-through rates, viewability rates, video completion rates, etc.)

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

InMobi

JULY 26, 2021

The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average. are being passed in the bid requests.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52