Adweek

OCTOBER 24, 2024

The 2024 ANA Masters of Marketing Conference in Orlando, Fla., 50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive.

Agency 284

Agency Communications Media Marketing 284

Adweek

JANUARY 26, 2024

As SeaWorld Parks & Entertainment chief marketing and communications officer Marisa Thalberg told ADWEEK community editor Luz Corona during the Outlook 2024 event, "versus" presents short-term sales--"performance"--and long-term brand building as not.

Marketing 312

Marketing Entertainment Communications 312

Adweek

JANUARY 23, 2025

The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was.

Communications 282

Communications Agency Media 282

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

MarTech 116

MarTech ROI Communications Marketing 116

Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

Finance 254

Finance Communications Conversion Marketing 254

Martech

APRIL 8, 2025

Inconsistent communication across departments is a major contributor to customer effort and negatively impacts brand perception. 21, 2024 and Nov. 27, 2024, and quotas were set for gender, age and region at a country level. 21, 2024 and Dec. The first group’s responses were captured between Nov.

Direct Data 109

Direct Data Communications Conversion Marketing 109

More About Advertising

FEBRUARY 28, 2025

Stagwell’s overall net revenue grew 14% to $2.3bn (WPP’s inched downwards to 11.4bn) and its creativity and communications division, which includes agencies Anomaly and 72andSunny, grew in line, … The post Stagwell defies holding company doomsters with strong 2024 first appeared on More About Advertising.

Communications 52

Communications Agency Advertising Finance 52

Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. If only marketers could explore inside the minds of consumers, we might know what they really want.

Cookies 115

Cookies Impressions Communications MarTech 115

illumin

NOVEMBER 28, 2024

Not only is Roblox boosting its programmatic footprint, but it also announced a new partnership with British multi-communication company WPP as part of a joint development of a certification program. Partner Program members can, however, run other types of advertising via Roblox’s Ads Manager tool.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Communications 117

Communications Marketing MarTech 117

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 145

Retail MarTech Communications eCommerce 145

Martech

NOVEMBER 5, 2024

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. billion in 2024 to over 50 billion in 2029, according to Juniper Research. Digital channels offer convenience for consumers seeking help in making a purchase. More trust.

Communications 113

Communications MarTech Marketing 113

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. They have scant patience for salespeople. They’d rather buy the way they buy from Amazon.

Marketing 131

Marketing Communications Audience Entertainment 131

Martech

NOVEMBER 8, 2024

Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. 28:58: How do you avoid over-communicating with customers with email and push channels? 36:47: How effective is personalization?

A/B Testing 122

A/B Testing Marketing Communications MarTech 122

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Conversion 125

Conversion Communications Marketing ROI 125

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them. Dig deeper: How agile marketing teams can work with AI What will ‘Agile + Generative AI’ achieve? It just isn’t yet widely known and mainstream.

Marketing 137

Marketing Conversion Rate SEO Conversion 137

Smart Insights

OCTOBER 12, 2023

Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both … The post Anticipating 5 top social media trends for 2024 appeared first on Smart Insights. (..)

Media 106

Media Communications Audience Marketing 106

Martech

DECEMBER 4, 2024

trillion in 2024 to $8 trillion by 2027. The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. Virtual assistants and chatbots can be useful, but they must ensure clear communication and timely responses. Email: Business email address Sign me up!

eCommerce 115

eCommerce Retail Shipping Communications 115

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing 126

Marketing Cookies MarTech Conversion 126

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

SEPTEMBER 20, 2024

million, the highest average on record, according to the 2024 IBM/Ponemon Cost of a Data Breach Report. Establish clear lines of communication with the vendor One person needs to be in charge of communicating with the vendor, otherwise, confusion will reign. Furthermore, these breaches are expensive and slow to be discovered.

Communications 117

Communications Electronics Fashion Education 117

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Marketing 132

Marketing Audience MarTech Communications 132

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Communications 119

Communications ROI Marketing Conversion 119

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B Testing 119

A/B Testing MarTech Conversion Marketing 119

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. Customer experience enhancements Customer communication gets another lift in the winter ‘24 release. Get MarTech! In your inbox.

Shipping 119

Shipping MarTech Communications Marketing 119

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

Marketing 132

Marketing eCommerce MarTech Education 132

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Bank: “Engineering builds it, Marketing translates it. Processing.

ROI 117

ROI Finance Brand Awareness Conversion 117

Smart Insights

OCTOBER 24, 2023

We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value … The post Healthcare marketing strategy trends for 2024 appeared first on Smart Insights.

Healthcare 88

Healthcare Marketing Communications 88

Martech

JUNE 17, 2024

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. The good news is that consumers are much more open to opting into future brand communications, like sales alerts, ahead of BFCM.

Shipping 104

Shipping Retargeting eCommerce Conversion 104

Martech

FEBRUARY 7, 2024

When integrated with Lavender AI, it can transform your email communication. Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives. The post Why integrations will be critical to AI in 2024 appeared first on MarTech.

Finance 126

Finance Communications Marketing Conversion 126

YieldBird

JANUARY 22, 2025

Lets start with the past, a small summary of 2024, which comes to an end. I think 2024 was very rewarding, but also at the same time very challenging for us. 2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. How did it go for you?

Advertising 52

Advertising Banner Education Cookies 52

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite. Lead magnets and calls to action (CTAs) are also widely used strategies.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech Series

FEBRUARY 28, 2023

Further, a Juniper Research study noted that consumer retail spending via chatbots worldwide will reach $142 billion by 2024, up from $2.8 One report says that 36% of businesses have deployed chatbots, and 39% of companies use chatbots to make their website more interactive. billion in 2019.

Communications 93

Communications Retail MarTech Marketing 93

illumin

AUGUST 15, 2024

By understanding which channels your intended audience uses and reaching them there with a cross-channel strategy, advertisers can effectively target and communicate with potential voters. 2024 is proving to be an especially difficult election campaign, making effective political advertising more important than ever.

Advertising 105

Advertising Audience Education Communications 105

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. B2B marketing is a great example.

Marketing 113

Marketing Machine Learning Finance Communications 113